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2025

Outlook

Sephora will continue to implement its strategy

focused on an exacting selection of brands and

products; an enhanced customer experience, both

online and in-store; closer ties with its commu-

nity of loyal customers; and ongoing employee

training and engagement initiatives, in particular

for the 40,000 customer-facing employees at

its stores. The Maison is maintaining its target of

growing its market share in existing regions while

continuing to develop its recently launched mar-

kets, in particular the United Kingdom. It will

continue to invest in digital and other technol-

ogy to offer customers the best omnichannel

experience in prestige beauty, including artificial

intelligence pilot projects promoting excellence

in the workforce and customer relations. Sephora

will also uphold its firm commitment to diversity,

equity and inclusion, which are at the heart of its

corporate purpose and its core values, with ini-

tiatives focused on both its employees and its

communities. In the absence of a strong upturn in

its market in the near term, DFS will continue to

streamline operations to drive a significant uplift

in profitability. It has been announced that the

Galleria in Venice will cease operations in 2025.

Investments will be focused on the Yalong Bay

project, expansion at flagship destinations in

Asia and the ongoing elevation of the customer

experience. Beyond its exclusive selection and

customer experience, Le Bon Marché will continue

to assert its singularity by cultivating its unique

cultural dimension, which makes the department

store a compelling destination in its own right.

In January 2025, the tenth edition of the store’s

Carte Blanche art series will feature the Le La Serpent

exhibition by Brazilian artist Ernesto Neto.

1. 3. 5. 6. Sephora

2. La Samaritaine

4. 9. Le Bon Marché

7. La Grande Épicerie de Paris

8. DFS

was spurred by a rich array of cultural events. Act 1 of

the Aux Beaux Carrés: Travaux in situ exhibition by

French artist Daniel Buren was a beginning-of-the-year

highlight, followed by Act 2 held during the Olympic

Games. Just before the summer, for the Tous Fadas

sur la Rive Gauche exhibition, Le Bon Marché and

La Grande Épicerie de Paris charted a course for

Marseille and southern France to celebrate the

historic port city’s tradition of craftsmanship and the

Provençal way of life. Starting in September, Le Bon

Marché hosted the Paris Paris exhibition, showcasing

the work of Paris-based designers; after nightfall,

the store became the stage for Entre Chiens et

Louves, an exclusive show blending theater, dance and

circus performance, which returned after a highly

successful run in 2023.

OUR MAISONS

TAKE ACTION

—

SEPHORA COMMITS

TO THE RARE IMPACT FUND

In 2024, Sephora continued its commitment

to mental health advocacy by renewing its

partnership with Selena Gomezs beauty brand

Rare Beauty for the Make A Rare Impact

campaign aimed to expand access to mental

health resources and education for young

people worldwide through the Rare Impact

Fund Sephora donated over 2 million

to the Rare Impact Fund through the sale

of its products