The world’s leading

luxury goods group

LVMH has implemented a unique operating model

based on a number of pillars, which contributes

to the Group’s long-term success by combining profitable

growth, sustainability and a commitment to excellence.

DECENTRALIZED

ORGANIZATION

Our structure and operating principles ensure

that our Maisons are both autonomous and

responsive. This allows us to be extremely close

to our customers, to ensure that rapid, effective

and appropriate decisions can be made. This

approach also sustains the motivation of our

employees, encouraging them to show true

entrepreneurial spirit.

VERTICAL

INTEGRATION

Vertical integration fosters excellence both

upstream and downstream, allowing control over

every link in the value chain – from sourcing

and production facilities to selective retailing –

which in turn means that the image of our

Maisons is carefully controlled.

PRESERVING SKILLS

AND EXPERTISE

Our Maisons pursue a long-term vision. To pre-

serve their distinctive identities and excellence,

LVMH and its Maisons have developed a range

of initiatives to pass down skills and expertise,

and promote craft trades and design professions

among younger generations.

ORGANIC GROWTH

The LVMH Group places priority on organic

growth and commits significant resources to

develop its Maisons, as well as to encourage and

protect creativity. Our employees are key to this

approach, making it essential to support their

career growth and encourage them to excel.

CREATING SYNERGIES

Sharing of resources on a Group scale creates

intelligent synergies while respecting the indi-

vidual identities and autonomy of our Maisons.

The combined strength of the LVMH Group is

leveraged to benefit each of its Maisons

INNOVATION DEDICATED

TO EXCELLENCE

LVMH owes its long-term success to its pursuit

of excellence. In an ever-changing world, inno-

vation is a powerful tool for achieving this,

making our products ever more appealing and

the experiences we offer our customers ever

more unforgettable. Driven by our employees,

innovation is based on several pillars: our

in-house R&D centers, our network of start-ups,

our partnerships with the world of academia

and numerous expert companies.

BALANCE ACROSS

BUSINESS SEGMENTS

AND GEOGRAPHIES

Our Group has the resources to sustain regular

growth thanks to the balance across its business

activities and a well-distributed geographic

footprint. This balance means that we are well-

positioned to withstand the impact of shifting

economic factors.