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GUERLAIN’S COMMITMENT

TO SUSTAINABLE DESIGN

Guerlain continues to roll out sustainable

design for the packaging and ingredients

of its products. In 2024, the Maison launched

refills for its iconic Terracotta foundation

96 of its ingredients are of natural origin

and the product now has a refill that reduces

its carbon footprint by 30 A similar approach

has been taken with Rouge G The product

contains 100 naturalorigin waxes

it is refillable and the weight of the main

case has been reduced by 20

2024

Highlights

Growth in the Perfumes and Cosmetics business

group was driven by powerful innovative momentum

combined with a firmly selective retail strategy, in a

highly competitive market environment.

Parfums Christian Dior turned in a very solid perfor-

mance thanks to its proactive growth strategy and the

strength of its product categories. Men’s fragrance

Sauvage continued to dominate the global market,

boosted by the launch of Sauvage Eau Forte. Iconic

women’s fragrances also delivered remarkable perfor-

mances. J’adore was boosted by a new marketing

campaign featuring Rihanna as its new face, as was

Miss Dior by the launch of its new Miss Dior Parfum

edition. La Collection Privée Christian Dior continued

to elevate the Maison’s positioning in high perfumery

with the very promising launch of the highly concen-

trated Esprits de Parfum. Makeup was buoyed by the

success of its latest innovations in the Forever range

(Glow Maximizer, Glow Star Filter and Skin Perfect).

Skincare continued to gain momentum in the pre-

mium segment with its Prestige line, particularly in Asia.

Amid an overall market slowdown, Parfums Christian

Dior consolidated its leading position in key markets

by maintaining a resolutely selective distribution strat-

egy, investing in rolling out a new identity for its points

of sale and developing an omnichannel strategy. The

Maison reaffirmed its commitment based on and

guided by its purpose: “Making the world a happier,

more beautiful place”. Specific actions were taken to

support women’s empowerment and biodiversity

protection, such as implementing regenerative agri-

culture techniques for the flowers and plants grown

to produce its fragrances and launching projects to

restore natural habitats in partnership with WWF

Guerlain continued its rapid growth in fragrances

The LArt La Matière premium fragrance collection

was expanded with the successful launch of two new

fragrances Néroli Plein Sud inspired by the travels of

Antoine de SaintExupéry and Patchouli Paris evoking

the excitement of a night out in Paris. To celebrate

the end-of-year festive season, the Maison released a

limited-edition Imagine Guerlain bottle designed by

artist Shourouk Rhaiem. The Aqua Allegoria collection

was expanded with the successful new Florabloom

fragrance. Makeup was boosted by the relaunch of the

iconic Rouge G lipstick and from growth in Terracotta

and KissKiss, which was buoyed by the success of its

Bee Glow Oil version. Skincare was backed by innova-

tion in the Orchidée Impériale and Abeille Royale ranges.

Honoring its commitment to biodiversity and its close

relationship with the art world, Guerlain joined forces

with Lee Ufan Arles for the Art & Environment Prize

and continued to favor the use of natural materials and

refillable product formats.

Parfums Givenchy continued to gain ground in fra-

grances, buoyed by its iconic scent L’Interdit, whose

desirability was further elevated by the successful

launch of L’Interdit Absolu. The new Irresistible Very

Floral and Gentleman Society Extrême fragrances also

added to its momentum. The Maison proved resilient

in makeup, benefiting from the relaunch of Prisme

Libre powder, which helped it win market share,

particularly in Europe. Benefit delivered growth driven

by its innovation in both products and services, as well

as strong performance by the brand’s bestsellers. New

product launches in the Precisely, My Brow line

confirmed the Maison’s leadership in brow beauty.

Cult product Benetint and the interactive Benemart

experience in the run-up to the year-end received a

warm welcome. Fresh continued to showcase its

expertise in using natural ingredients to create beauty

products that perform with experiences that trans

form The Maison focused on its iconic Kombucha

Essence Soy Facial Cleanser Crème Ancienne and Black

Tea products Make Up For Ever launched its new

Hydra Glow foundation in the HD Skin franchise Its

Artist Color Pencil and its makeup palettes performed

well in the United States and Europe Kenzo Parfums

benefited from the success of the Ikebana Mimosa and