33
OF MATERIALS USED TO MAKE
THE MAISONS PRODUCTS
AND THEIR PACKAGING ARE SOURCED
THROUGH RECYCLING PROCESSES
55
REDUCTION IN THE GROUPS
ENERGYRELATED GREENHOUSE
GAS EMISSIONS SINCE 2019
Conserving biodiversity,
soil and water resources
For the past five years, LVMH has been working with
UNESCO to combat deforestation in the Amazon.
To conserve forest areas in the Congo, in 2024 the
Group joined a WWF program that supports forestry
certification projects to ensure the use of sustaina-
ble agroforestry practices. LVMH ramped up the
rollout of regenerative agriculture projects across its
value chain: in France for all the Moët Hennessy
vineyards, as well as for the beet necessary for the
requirements in alcohol of the Perfumes & Cosmetics
Maisons; in the United States, Turkey and Chad for
cotton; in Australia for merino wool; and in Indonesia
for palm oil. All in all, 3.8 million hectares of flora and
fauna habitat were preserved or restored in 2024. Soil
health is critical to conserving biodiversity. At the
World Living Soils Forum in Arles on October 8 and
9, 2024, Moët Hennessy called on all stakeholders
– winegrowers, farmers, manufacturers, NGOs and
scientists – to share progress and strengthen their
collective commitment to conserve and regenerate
soil. The issues of biodiversity and soil conservation
are also intrinsically linked to the need to protect
water resources. As part of its water strategy unveiled
in late 2023, the Group achieved a 10% reduction in
water withdrawal for its production sites and work-
shops in 2024 (relative to a 2019 baseline). The
Group’s actions are in keeping with the reference
framework drawn up by Science-Based Targets for
Nature, to which it has submitted objectives for
reducing its impact on nature: targets relating to
vineyards in a French winegrowing region and cash-
mere production in Mongolia were validated in 2024.
Taking action for the climate
In 2024, two years before the deadline it set for itself,
the Group achieved its target of reducing absolute
energy-related GHG emissions by 50%. This was
mainly thanks to the Energy Efficiency Plan launched
in September 2022, which resulted in significantly
reduced consumption at stores and production sites
as well as facilitating the adoption of a system for
managing energy efficiency through staff training,
the installation of smart meters, and across-the-
board use of LED lighting. It was also achieved through
an increase in renewable energy as a proportion of
the Group’s overall energy mix: in 2024, the share of
renewables rose from 63% to 71% thanks to pur-
chases of renewable electricity certificates and the
contract entered into with Save Énergies, which sup-
plies all of the Group’s French production facilities
and sites with biomethane. On December 12, 2024,
the fifth LIFE 360 in Stores Awards highlighted
Maisons’ carbon reduction efforts, recognizing those
stores that had taken the most innovative steps to
improve their environmental footprint and turn their
retail spaces into models of sustainability. To mark
the occasion, in the spirit of co-creation embodied
by the Joining Forces initiative launched at the 2023
LIFE 360 Summit, the Group shared the Life in
Architecture guide to sustainable construction and
building management, accessible to all (via the lvmh.
com website under an open source license). Having
entered into partnerships with Hang Lung, Miami
District and the top five local lessors in the United
Arab Emirates, to continue working together to
improve the environmental footprint of stores
located in malls, LVMH entered into a strategic
partnership with Swire Properties at the China
International Import Expo on November 6, 2024, cov-
ering 50,000 square meters of retail and office
space in mainland China and the Hong Kong Special
Administrative Region (SAR). The Group’s Scope 3
emissions also declined significantly in 2024, down
33% relative to the baseline year of 2019 (with a target
of achieving a 55% reduction in CO
2
emissions per
unit of added value by 2030). Scope 3 carbon reduc-
tion efforts involve all the areas set out in the Group’s
Environmental Transition Plan: improving production
and raw material extraction practices, further develop-
ing sustainable design and initiatives to give products
a second life, decarbonizing logistics and last-mile
deliveries, improving the air/sea ratio and supporting
suppliers through the LIFE 360 Business Partners
program. This program, which was launched in late
2023, took shape in 2024 and was adapted by the
Maisons to closely align with the specificities of
suppliers, whose participation is key to achieving a
meaningful change in indirect carbon emissions.
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