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1. 2. 3. Parfums Christian Dior

In a fiercely competitive market environment, growth

in the Perfumes & Cosmetics business group was

driven by a dynamic innovation strategy – backed by

the scientific excellence of LVMH’s research center –

and an ongoing policy of highly selective retailing.

Parfums Christian Dior turned in a remarkable perform-

ance, reinforcing its leading positions in Europe, Japan

and the Middle East, confirming its strong momentum

in Southeast Asia, and continuing its advances in key

countries like the United States and South Korea.

Fragrances were buoyed by the Maison’s sustained

innovation policy and the ongoing success of its iconic

product lines Sauvage confirmed its position as the

worlds bestselling fragrance across all categories

Jadore and Miss Dior were enriched with new versions

developed through the Maisons toptier innovation

program Jadore Parfum dEau the first longlasting

alcoholfree fragrance Jadore lOr launched at the

end of the year and Miss Dior Blooming Bouquet

which achieved excellent results especially in Asia

The success of La Collection Privée Christian Dior – a

key collection in elevating the Maison’s product

range – was amplified by the summer launch of a new

scent, Dioriviera, alongside the strong performance of

star fragrance Gris Dior. Growth in makeup was fueled

in particular by the new Dior Addict Lip Maximizer and

Forever Skin Correct. Skincare performed well in the

premium segment in Asia with the Prestige range, and

was boosted by the launch of a new travel-friendly size

for its Dior Le Baume multi-purpose cream. Parfums

Christian Dior stepped up the expansion of its spa

activity with several new spas, another edition of the

“Dior Spa Cheval Blanc Cruise” experience on the

Seine in Paris and new popup locations including the

Splendido in Portofino and Timeo in Taormina Backed

by its omnichannel marketing strategy which covers

all traditional and digital channels and makes it one of

the worlds most desirable beauty brands Dior saw

rapid growth in its online sales The expansion of its

network of directly operated stores enabled the

Maison to showcase its full range and offer exclusive

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2023

HIGHLIGHTS