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in Venice, was inspired by an imaginary journey exploring

the vast range of beauty, cultures and traditions of the

Mediterranean, and achieved record-breaking revenue.

High-profile events celebrating the 75th anniversary

of its iconic Serpenti line were held in a number of cities

around the world, further elevating the Maison’s image.

Bulgari introduced Cabochon, a new, highly contem-

porary and organic jewelry collection, directly inspired

by ancient Roman jewelry, which had a great debut

during the end-of-year holiday season. In watches,

Bulgari expanded the Octo Finissimo collection and

relaunched Octo Roma to target a younger, more

urban demographic. To enhance its desirability among

young millennials, the Maison joined forces with the

legendary racing simulation video game series Gran

Turismo to create new editions of its Bulgari Aluminium

watch. Serpenti continued to achieve strong growth,

joining the ranks of the most iconic womens watches

from more everyday models like the Serpenti Tubogas

and Seduttori to the most exclusive with Serpenti

Misteriosi Cleopatra which won the prestigious Geneva

Watchmaking Grand Prix in the highly soughtafter

Jewelry Watch category A new marketing campaign

featuring Anne Hathaway Zendaya Lisa YiFei and

Priyanka Chopra was launched during the year A flagship

store was opened in Hong Kong at One Peking Road

and several other stores were opened and renovated,

including Ginza 6 and Omotesando in Tokyo, and

Costa Mesa in California. The Maison scaled up its

presence in the luxury hotel sector with new hotels in

Tokyo and Rome.

TAG Heuer celebrated the 60th anniversary of its

Carrera collection with the launch of the Carrera

Glassbox and a media campaign built around the film

The Chase for Carrera starring Ryan Gosling. Two new

models were added to the Carrera Plasma line – a

fusion of watchmaking and synthetic diamonds – while the

addition of 42mm models rounded out the collection

of smartwatches. The Chronosprint, available in gold

and steel versions, was launched as part of the part-

nership with Porsche. The Maison relocated its Fifth

Avenue store in New York and launched a new part

nership with cuttingedge racing yacht Flying Nikka

Highlights of the year for Hublot included a collab

oration with artist Takashi Murakami on a collection of

13 unique NFTs each one entitling the holder to

oneof 13 Classic Fusion Takashi Murakami watches and

the launch of the MP15 Takashi Murakami hightech