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32 33

The LIFE 360 program’s biodiversity, circular design,

traceability and climate targets for 2023 were met. In

total, 97% of LVMH’s Maisons now feature circular

services, which include both repair and reuse. In line

with the traceability target, the country of origin is

now known for between 96% and 99% of purchasing

volumes of strategic materials such as diamonds and

leather. On the climate front, LVMH has rolled out a Green

IT strategy aimed at achieving a 20% reduction in its

environmental footprint by 2026. In 2023, LVMH also

set up two sustainability-boosting initiatives: the Gaia

research center, focused in particular on new materials;

and the LIFE Academy, a Group-wide training program

tailored to the environmental priorities of LVMH’s key

business lines, with courses held at the inspiring La Millière

biodiversity reserve, which is run by a nonprofit launched

by Yann Arthus-Bertrand. The Group reviewed all these

positive outcomes, as well as the actions it will take to

meet its 2026 and 2030 targets, at the event, which

was notably attended by Christophe Béchu (France’s

Minister of Sustainability and Regional Cohesion) and

Virginijus Sinkevičius (European Commissioner for the

Environment, Oceans and Fisheries).

Protecting water resources

and biodiversity

In 2023, the Group unveiled the first part of its plan to

protect water resources, which are essential for its

Wines & Spirits and its Perfumes & Cosmetics business

groups and also critical for its fashion and leather goods

items. The goal is a 30% reduction in the amount of

water used by LVMH’s operations and its value chain

by 2030, especially in regions experiencing water

stress. In 2023, LVMH ramped up its program of bio-

diversity initiatives, launching regenerative agriculture

projects in Turkey and Chad for cotton, in Australia for

merino wool, in Indonesia for palm oil, and in France

for all the Moët Hennessy vineyards and for some

iconic fragrance ingredients. At certain locations, an

increase in the soil’s carbon and nitrogen content is

already evident. New measurement tools, such as the

Regeneration Index jointly developed with specialists

from French nonprofit Pour une Agriculture du Vivant,

help assess these changes. The partnership forged

with UNESCO under the Man and the Biosphere

program also made significant progress in 2023 more

than 480people were trained and equipped to fight

fires, and agroforestry methods were developed for

the production of essential oils and cacao, having a

positive impact on more than 1,000 families. All in all,

3.1 million hectares of flora and fauna habitat were

preserved or restored in 2023. The Group’s actions

are in keeping with the reference framework drawn up

by Science-Based Targets for Nature, which launched

a test in 2023 of the actions taken by an official

selection of companies – including LVMH – and the

trajectory of their alignment with international biodi-

versity protection goals.

Scaling up the circular

use of materials

In 2023, building on Nona Source (a platform for selling

unused textiles from the Group’s Maisons), CEDRE

(Centre Environnemental de Déconditionnement,

Recyclage Écologique) and WeTurn (the leading recycling

platform for unsold textiles, fabric rolls and production

offcuts), LVMH launched LVMH Circularity, an ecosystem

aimed at consolidating all the Group’s packaging, product

and component recycling processes and facilitating the

reuse of recycled materials in production processes

in order to minimize the Group’s environmental impact.

This ecosystem enabled several major accomplishments

in 2023, including Christian Dior Couture and Louis

Vuitton’s launch of recycling projects to transform

their materials into new, fully traceable high-quality

thread and materials. In 2024, Dior will launch its first

ready-to-wear item made from closed-loop recycled

textile. To underscore the synergies between sustain-

ability, creativity and desirability and help drive lasting

change in conceptions of beauty, LVMH held its first

fully upcycled fashion show, Prélude, on December 14,

2023 at the LIFE 360 Summit. The show featured

pieces designed by guest creative director Kevin

Germanier using unsold products from LVMH’s fashion

houses, which were completely disassembled and

resewn in a resolutely disruptive approach that showcases

the art as well as the craft of unmaking and remaking

fashion. Today more than ever before, product sustain-

ability is benefiting from dedicated research programs

in areas such as materials innovation. Examples of this

include transforming lab-grown keratin into fibers,

then biobased fur and exploring the possibilities

offered by synthetic diamonds as Fred has done with

its Audacious Blue collection

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