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OUR MAISONS TAKE ACTION

Christian Dior ramps up its use

of innovative materials

— The new Dior Denim permanent collection

is made from Regenerative Organic Certified

(ROC) cotton grown on a RegenAgri-certified

Andalusian farm. The denim fabric is washed

using technologies that reduce water

consumption by 83% and chemical use

by 75%. Dior Homme has also continued

to work with Parley for the Oceans, launching

its second men’s beachwear capsule

collection. The result is a remarkable range

that incorporates 59% recycled ocean plastic

and 37% GOTS-certified fabric. The Maison

also continues to work with WeTurn to

recycle some cotton products and produce

a 100%-recycled fiber used in the design

of new Dior products.

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1. 2. Dior

3. Celine

4. Fendi

to innovate through new capsule collections including

Loro, its first line made from 100% recycled cashmere.

A new digital certification service was launched with

the Aura Blockchain Consortium for its The Gift of

Kings® merino wool. The Maison began to upgrade its

store concept, renovating and expanding its network,

the highlight of which was the reopening of its flagship

store in Dubai and a new flagship in Thailand.

Very strong growth at Loewe was driven by a combi-

nation of key factors: JW Anderson’s bold creativity,

the Maison’s authentic craftsmanship, and its shift

further upmarket, as exemplified by the launch of the

Squeeze bag. The Maison boosted awareness of its

brand, outfitting stars like Beyoncé and Rihanna at

events with a global audience, and benefited from the

success of its collaborations with Studio Ghibli and

ceramic artist Suna Fujita It continued to expand its

store network opening new Casa Loewe stores in

Tokyo Omotesando and Dubai in particular

Marc Jacobs maintained the strong momentum seen

in 2022 Alongside buoyant growth at directly operated

stores in the United States and the wholesale business