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2024 Outlook

While remaining vigilant, as called for by the cur-

rent environment, LVMH’s Maisons will continue

to invest selectively in their strengths: product

excellence and desirability, accelerated innovation

and a selective approach to retail networks. Parfums

Christian Dior continues to be driven by its values

of creativity and excellence, as well as its desire

to inspire dreams, transforming each brand inter-

action into an unforgettable experience. The

Maison will continue to infuse its icons with bold,

passionate, elegant innovations: in fragrances,

with Miss Dior, J’adore and Sauvage; in makeup, with

Rouge Dior, Addict and Forever; and in premium

skincare, with its flagship Prestige line. With regard

to its retail channels, the Maison will remain highly

selective and continue to elevate the customer

experience in terms of both products and services.

Starting in early 2024, Guerlain will benefit

from innovations in its Abeille Royale and Orchidée

Impériale skincare lines. Parfums Givenchy will

aim to boost growth in fragrances. A number of

innovations will drive growth at Kenzo Parfums.

Acqua di Parma will reaffirm its positioning as a

vibrant, sophisticated brand offering a range of

exceptional fragrances, objects and services. Maison

Francis Kurkdjian will continue to build on its

ability to craft unprecedented olfactory experiences.

Fresh will celebrate the 20th anniversary of its Crème

Ancienne premium skincare line. Benefit will con-

tinue to innovate, particularly in its signature brow

range, with new, ultra-high-precision tools. Make Up

For Ever will reaffirm its expertise in foundation.

Loewe Perfumes will expand its market presence

in the United States.

1. Kenzo Parfums

2. Maison Francis Kurkdjian

3. Acqua di Parma

4. Fenty Beauty

Make Up For Ever expanded its star range, HD Skin,

launching a powder foundation version developed in

collaboration with the Maison’s community of profes-

sional makeup artists. At Kenzo Parfums, growth was

driven by innovative new additions to Flower by Kenzo,

the Maison’s star fragrance range, including the new

Ikebana scent, inspired by the Japanese art of flower

arrangement, and by the reinvented Kenzo Homme.

Maison Francis Kurkdjian continued its ultra-selective

expansion into new, high-potential markets. The success-

ful launch of the Aqua Media eau de parfum enriched

a fragrance wardrobe already buoyed by the popularity

of Baccarat Rouge 540, Gentle Fluidity, Grand Soir

and Oud Satin Mood. The Maison inaugurated the

“Perfumer’s Garden” at the Palace of Versailles as

part of a long-term corporate giving program. Acqua

di Parma was boosted by the major success of its

Zafferano fragrance, featuring a freshly original blend

of warm saffron and bright citrus notes. The Maison

celebrated exceptional Italian craftsmanship with

its Arancia La Spugnatura limited edition. Loewe

Perfumes achieved record-high revenue and

launched a strategy aimed at elevating its brand,

expanding internationally and gaining greater control

over its distribution channels. Fenty Beauty posted

solid growth, driven by successful product launches,

in particular its Hella Thicc volumizing mascara. The

Maison continued to expand its distribution channels.

For Officine Universelle Buly, 2023 was a year of

olfactory inventiveness, with the launch of a collection

of water-based fragrances inspired by the botanical

scents and flavors of a vegetable garden. The Maison

opened a new boutique in Dubai and a Buly café

in Kobe (Japan).

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