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2024 Outlook
The Selective Retailing Maisons are entering 2024
with the ambition of reaffirming their distinctive
identities and continuing to offer the world’s best
shopping experiences, innovating and building
loyalty across all channels. Sephora will continue
to build on its unique strengths: its vibrant commu-
nity of passionate employees and loyal customers,
its exceptional expertise in curating brands and
products, and its omnichannel and in-store retail
excellence. The Maison will pursue the global
deployment of some of its most exciting brands
and products while accelerating its commitment
to clean and responsible beauty, with a new clean
beauty program that will be progressively rolled
out around the world. New stores will be opened in
North America, China, Europe and Latin America,
and a major store renovation program in the
United States will help better reflect American
customers’ new expectations. Sephora will con-
tinue to invest in technology and digital, with the
ambition of offering the best app in the prestige
beauty industry to its customers around the
world. 2024 will also be an exceptional year for
Sephora, a partner of the Torch Relay as part of
LVMH’s partnership with the Paris 2024 Olympic
and Paralympic Games. The Maison will also
continue to step up its commitment to diversity,
equity and inclusion, with initiatives dedicated
to both its employees and its communities. While
remaining vigilant and maintaining tight control
over its allocation of resources, DFS aims to continue
expanding in its key locations of Hong Kong and
Macao. The opening of a new store on Senado
Square in central Macao and the renovation of its
stores in Hong Kong will contribute to achieving
this objective. While continuing to invest in further
elevating its range of products and services, the
Maison will keep expanding its retail network,
in particular at new spaces within Los Angeles
International Airport. Le Bon Marché will continue
to enhance the quality of its exclusive selection and
its customer experience, while capitalizing on its
profile as a trend-setting department store and its
unique cultural dimension. The highlight of early
2024 will be the Aux Beaux Carrés: Travaux in situ
exhibition of works by French artist Daniel Buren.
OUR MAISONS TAKE ACTION
Sephora’s Classes for Confidence
— Through its Classes for Confidence program,
Sephora offers both beauty classes and coaching
to help people facing major life transitions –
including cancer survivors, people who have
been marginalized on the job market, and
transgender and non-binary people – show
themselves in the best light and develop their
confidence. Many of these classes have been
held around the world. They were launched
in the United States and Canada, are being
expanded in Europe (Denmark, Spain, France,
Greece Italy Poland Portugal and developed
more specifically in the AsiaPacific region
in 2023 Australia China Malaysia Singapore
Thailand Since the program was launched
in 2015 over 127000 participants have attended
nearly 2900 classes