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2024 Outlook

The Selective Retailing Maisons are entering 2024

with the ambition of reaffirming their distinctive

identities and continuing to offer the world’s best

shopping experiences, innovating and building

loyalty across all channels. Sephora will continue

to build on its unique strengths: its vibrant commu-

nity of passionate employees and loyal customers,

its exceptional expertise in curating brands and

products, and its omnichannel and in-store retail

excellence. The Maison will pursue the global

deployment of some of its most exciting brands

and products while accelerating its commitment

to clean and responsible beauty, with a new clean

beauty program that will be progressively rolled

out around the world. New stores will be opened in

North America, China, Europe and Latin America,

and a major store renovation program in the

United States will help better reflect American

customers’ new expectations. Sephora will con-

tinue to invest in technology and digital, with the

ambition of offering the best app in the prestige

beauty industry to its customers around the

world. 2024 will also be an exceptional year for

Sephora, a partner of the Torch Relay as part of

LVMH’s partnership with the Paris 2024 Olympic

and Paralympic Games. The Maison will also

continue to step up its commitment to diversity,

equity and inclusion, with initiatives dedicated

to both its employees and its communities. While

remaining vigilant and maintaining tight control

over its allocation of resources, DFS aims to continue

expanding in its key locations of Hong Kong and

Macao. The opening of a new store on Senado

Square in central Macao and the renovation of its

stores in Hong Kong will contribute to achieving

this objective. While continuing to invest in further

elevating its range of products and services, the

Maison will keep expanding its retail network,

in particular at new spaces within Los Angeles

International Airport. Le Bon Marché will continue

to enhance the quality of its exclusive selection and

its customer experience, while capitalizing on its

profile as a trend-setting department store and its

unique cultural dimension. The highlight of early

2024 will be the Aux Beaux Carrés: Travaux in situ

exhibition of works by French artist Daniel Buren.

OUR MAISONS TAKE ACTION

Sephora’s Classes for Confidence

— Through its Classes for Confidence program,

Sephora offers both beauty classes and coaching

to help people facing major life transitions –

including cancer survivors, people who have

been marginalized on the job market, and

transgender and non-binary people – show

themselves in the best light and develop their

confidence. Many of these classes have been

held around the world. They were launched

in the United States and Canada, are being

expanded in Europe (Denmark, Spain, France,

Greece Italy Poland Portugal and developed

more specifically in the AsiaPacific region

in 2023 Australia China Malaysia Singapore

Thailand Since the program was launched

in 2015 over 127000 participants have attended

nearly 2900 classes