The LVMH spirit

The LVMH Group was formed in 1987, following the merger between

Louis Vuitton and Moët Hennessy. From the outset, Bernard Arnault

gave the Group a clear vision: to become the world leader in luxury,

with a philosophy summed up in its motto, “Passionate about creativity”.

Today, the LVMH Group comprises 75 exceptional Maisons, each of

which creates products that embody unique craftsmanship, rooted in

their rich heritage and their contemporary creativity. Through their

creations and their historic values, our Maisons are the ambassadors

of the culture and art de vivre that our Group is known for worldwide.

LVMH nurtures a family spirit underpinned by a long-term corporate

vision. The Group’s vocation is to ensure the development of each of

our Maisons while respecting their identity and their autonomy, by

providing all the resources they need to design, produce and distribute

their creations through carefully selected channels.

Our Group and Maisons put heart and soul into everything they do.

Our core identity is based on the fundamental values that run through

our entire Group and are shared by all of us. These values drive our

Maisons’ performance and ensure their longevity, while keeping them

attuned to the world around us and connected to society. Since its

inception, the Group has made sustainable development one of its

strategic priorities. Today, this policy provides a powerful response to

the issues of corporate ethical responsibility in general, as well as the role

a group like LVMH should play within French society and internationally.

Our philosophy: Passionate about creativity