Stepping back into the Maison’s history

HENNESSY

For the 40th annual European Heritage Days, Hennessy

invited the general public to discover Mobilis, an immersive

virtual reality experience that showcases the Maison’s

expertise and heritage. Blending visuals, sounds and

sensations, the installation was designed by French artists

Olivier Kuntzel and Florence Deygas, inspired by founder

Richard Hennessy’s expressive sketches on blotting paper

dating back to 1765. Olivier Kuntzel and Florence Deygas

are among France’s leading visual artists, using their

graphical creations to tell stories and create unique

worlds, mostly through drawings and animated films. This

new immersive experience, which is part of the Maison’s

strategy to develop its range of wine tourism experiences,

took two years of work and the talent of more than

50 contributors. These included engineers at BackLight

Studio, one of the world’s most renowned virtual reality

studios, and musician Jonathan Fitoussi, who composed

the installation’s music. For visitors – equipped with a

headset that allows them to “see the invisible” – the

Mobilis virtual reality experience starts with a walk through

Richard Hennessy’s imaginary office, and continues on

a multisensory journey lasting 20 minutes. This dreamlike

voyage offers a unique portrayal of the Maison, its heritage

and its expertise.