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2024 Outlook

In 2024, the Watches & Jewelry business group

will aim to maintain its growth and continue

gaining market share. Given the current tensions

and uncertainties, the Watches & Jewelry Maisons

will continue to manage costs and remain selective

in their investments. The business group will

continue to prioritize innovating and enhancing

the desirability of its collections, opening and

renovating directly operated stores, and expanding

production capacity to accommodate the growth

of its brands.

Sustainability and responsibility will remain core

components of their strategies. Tiffany & Co. will

ramp up its store network renovation program,

continuing the worldwide rollout of its new

store concept inspired by The Landmark. Backed

by upcoming marketing campaigns and inspiring

new customer experiences, the Maison will maintain

its strategy aimed at elevating its core collections

to the status of icons and showcasing the unique

creativity of its high jewelry designs. Bulgari

will celebrate its 140th anniversary. A new high-end

jewelry and watch collection will be unveiled. The

Maison will continue to promote its iconic Serpenti

line, while relaunching B.zero1 and expanding its new

Cabochon collection. 2024 will also see the renewal

of Bulgari’s partnership with Save the Children,

which has helped over 2.5 million children in need

since 2009 thanks to more than €100 million in

donations from the Maison over the period. TAG

Heuer will expand its range designed in partner-

ship with Porsche while continuing to promote its

Carrera and Aquaracer collections. The Maison will

pursue its strategy of opening directly operated

stores while gradually taking direct control over its

distribution in South Korea. As the official time-

keeper of UEFA Euro 2024, Hublot will launch a

marketing campaign with its brand ambassador

Kylian Mbappé. New models will be unveiled over

the course of the year, particularly in the Big Bang

collection. As well as adding innovative new designs

to its Chronomaster and Defy lines, Zenith will expand

upon its Icons collection of restored vintage

pieces with the launch of a new theme inspired

by its Pilot watches. Chaumet will continue to

showcase its history and its rich creative heritage

while promoting its iconic collections.

OUR MAISONS TAKE ACTION

Bulgari’s partnership with Save the Children

— In 2009, Bulgari partnered with nonprofit

Save the Children to take action in support

of disadvantaged children around the world,

launching a campaign that was unprecedented

in both scope and aims. A portion of the funds

raised through the sale of Bulgari’s specially

designed Save the Children jewelry is donated

to the organization. Fifteen years after it began,

this now strong and lasting partnership has helped

more than 2 million children and teenagers

whose futures and rights are jeopardized

by poverty, discrimination, conflict or natural

disaster. Through this major financial support,

Bulgari’s top priority is helping ensure a quality

education for children around the world.