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LOEWE

In November 2023, the iconic Casa Loewe Omotesando

flagship reopened in Japan. The first store to be redesigned

by Creative Director Jonathan Anderson, its reopening

was the highlight of Loewe’s celebrations of the Maison’s

50th anniversary in Japan. Loewe’s Omotesando store

first opened in 2004 and was the inspiration behind the

Maison’s global Casa Loewe concept, under which “each

store is designed like an art collector’s home”. It now

spans more than 400 square meters over three floors,

and also houses the first “Loewe ReCraft” outpost in

Tokyo, where a craftsperson handles repairs and leather

care for the Maison’s leather goods. The store’s archi-

tectural design is defined by a deep connection with

nature. The façade and interior walls are covered in silver

tiles, mirroring abstract reflections of the surrounding

trees and buildings of the Omotesando district, while

floor-to-ceiling windows and a majestic staircase provide

for a stunning, light-filled interior. The Casa Loewe

Omotesando experience extends beyond fashion, with

the store also featuring a collection of works by renowned

international artists. Nature and craftsmanship intersect,

with bamboo sculptures by Japanese artist Tanabe

Chikuunsai IV and a botanical arrangement by Tsubaki

exhibited alongside stoneware and clay works by Pablo

Picasso, Lucie Rie and Bernard Leach.

Reopening of Casa Loewe

Omotesando in Japan