Reinventing

the customer experience

With locations all around the world, our Selective

Retailing Maisons make sure that customers are the

number-one priority for their strategies and their

staff. Sephora, DFS and Le Bon Marché are all

pioneers in their fields and continue to innovate and

imagine the shopping experience of the future for

their customers.

An increasingly innovative

and personalized experience

For over half a century, Sephora has been revolution-

izing the beauty industry, elevating the shopping expe-

rience into a moment of pure pleasure and freedom,

developing new in-store services and hunting out rare

finds to add to its unique range of brands and products.

Combining the best of in-store and online shopping,

Sephora’s omnichannel beauty experience offers an

interactive, personalized, seamless customer journey.

Le Bon Marché is a department store like no other:

striking architecture enhanced by tasteful updates;

Sephora

Major strategic priorities

Maintain Sephora’s innovative momentum

in stores and online

—

Continue to cultivate a creative, exclusive offering

at Le Bon Marché and La Grande Épicerie de Paris

Continue the expansion of DFS and develop

digital initiatives to build customer loyalty during

their travel experiences

an exclusive, elegant selection of products; and an

expansive program of exhibitions all make Le Bon

Marché truly unique and a treasure trove for both local

and international customers, offering art and perform-

ance alongside fashion, beauty and design.

Staying particularly agile

DFS – which has been pioneering travel retail since the

early days of the air travel boom – constantly updates

its boutiques and its T Galleria luxury department

stores to anticipate what travelers want according to

their destinations and to continually enhance their

shopping experience. In addition to its major presence

in Asia and in the United States, DFS has started to

expand its geographic coverage, opening its first

European location in Venice in 2016, followed by Paris

in 2021. While maintaining its focus on opportunities

for diversifying its customer base, DFS will continue

its expansion in Asia, prioritizing recovery in flagship

destinations Hong Kong and Macao.