Creativity and

in-depth expertise

The LVMH Watches & Jewelry business group is one

of the most dynamic players in its sector. It continues

to gain market share with a successful strategy that is

driven by jewelry Maisons that carry on exceptional

creative legacies and expertise, and by leading watch-

making Maisons that are always on the cutting edge

of innovation. 2021 saw the arrival of the prestigious

American jewelry house Tiffany & Co., which has sub-

stantially bolstered the business group’s standing in a

very dynamic, highly promising market segment.

Creativity, brand awareness

and in-depth expertise

The growth of these Maisons is driven by their creativity.

They enrich leading product ranges with well-established

designs and identities, such as Tiffany’s Blue Book high

jewelry collection, Bulgari’s iconic Serpenti range and

TAG Heuer and Hublot’s famous Carrera and Big Bang

Bulgari

Major strategic priorities

Reinforce our Maisons’ desirability thanks

to expert craftsmanship and distribution

—

Maintain Tiffany & Co.’s powerful momentum,

stepping up the pace of renovations within the retail

network based on the unique store concept

of the legendary flagship on New York’s Fifth Avenue

—

Spur continued growth at Bulgari

and TAG Heuer with innovative products

Reinforce supply chains

Optimally develop manufacturing facilities

lines. They continually explore new horizons with innova-

tions combining audacity with excellence, as illustrated

by TAG Heuer’s next-generation smartwatch. Harnessing

expertise is a key priority, which the Maisons address

by optimizing their manufacturing processes, imple-

menting synergies and expanding their production

capacity. Developing brand awareness with target

audiences and increasing their social media presence

are also crucial to gaining new market share.

Quality and productivity in retailing

Lastly, the business group is focusing on the quality and

productivity of its retail networks and on developing

its online sales. Multi-brand retailers are selected with

great care, making sure the most exacting standards

are met. In an equally selective approach, the Maisons

also continue to refurbish and open their own directly

operated stores in buoyant markets in key cities.