A show glowing with joy

LOUIS VUITTON

On June 20, 2023, Louis Vuitton headlined the Men’s

events of Paris Fashion Week with its Spring-Summer 2024

collection – the runway debut of the Maison’s new Creative

Director of Menswear, Pharrell Williams, who lit up the French

capital with an eagerly awaited show that generated huge

enthusiasm, garnering over 1.1 billion views on social media.

The legendary Pont Neuf – Paris’ oldest bridge and a sym-

bolic rallying point just a stone’s throw from Louis Vuitton’s

studios – was transformed with a spectacular set

design featuring the Maison’s historic damier

(checkerboard) pattern. The collection glowed

with joy, channeling the sun’s energy into

outfits that set off Louis Vuitton’s hallmarks in a brand-new

light. To the sound first of virtuoso pianist Lang Lang and

then of gospel choir Voices of Fire, the event unveiled a

fresh new interpretation of the Maison’s creative universe

with variations on “Damoflage” – a camouflage take on the

iconic damier check – in print and jacquard on models

ranging from coats, jackets, pajamas and shirts to laser-cut

bags, as well as in pixel form in a universally recognizable

imaginary world. The designer also gave a nod to his home

state of Virginia with the “LVERS” emblem, a reference to the

state’s slogan, “Virginia is for lovers”. An auspicious start for

Pharrell Williams, and for Paris, as the capital of fashion.