The values of a deeply

committed Group

Being creative and innovative

Creativity and innovation are part of LVMH’s DNA, and have always been the keys to our Maisons’

success and the basis of their solid reputations. These fundamental values of creativity and

innovation are pursued in tandem by our Group’s Maisons as they focus on achieving the ideal

balance between continually renewing their offer while resolutely looking to the future, always

respecting their unique heritage.

Delivering excellence

Within the Group, quality can never be compromised. Because the Maisons embody everything

that is most noble and accomplished in the world of fine craftsmanship, they pay extremely

close attention to detail and strive for perfection: from products to services, it is in this quest

for excellence that the Group differentiates itself.

Cultivating an entrepreneurial spirit

The Group’s agile, decentralized structure fosters efficiency and responsiveness. It encourages

individuals to take initiative by giving everyone a significant level of responsibility. The entrepre-

neurial spirit promoted by the Group makes risk-taking easier and encourages perseverance.

It requires a pragmatic approach and the ability to motivate staff to achieve ambitious goals.

Taking action to make a difference

Every action taken by the Group and its employees reflects our commitment to ethics, corporate

social responsibility and respect for the environment. They drive our Maisons’ performance

and ensure their longevity. Firmly convinced that truly desirable products can only come from

sustainable businesses, we are committed to ensuring that our products and the way they are

made have a positive impact on our entire ecosystem and the places we operate, and that

our Group is actively working to build a better future for our planet.