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products, such as the exceptional pieces designed
by artist Jean-Michel Othoniel for J’adore l’Or and by
the Baccarat crystal works for Sauvage Elixir. The
Maison joined forces with WWF – the world’s leading
nature conservation organization – to help preserve
and restore 15,000 hectares of wildlife habitats and
green corridors in France and North America.
Guerlain continued its growth, buoyed in particular
by solid momentum in fragrances and makeup. The
sustainability-focused Aqua Allegoria collection was
expanded with the Aqua Allegoria Forte range of intense
scents. L’Art et la Matière also added a new fragrance,
Jasmin Bonheur, available in a limited art edition
designed in collaboration with Maison Matisse This
collection which embodies the Maisons excellence
in highend perfumery has seen revenue double in just
two years Growth in makeup was driven in particular
by the launch of Terracotta Le Teint a foundation with an
innovative texture which was very successful in Europe
Skincare was buoyed in the second half of the year by
the launch of the Abeille Royale day and night creams
Guerlain reaffirmed its commitment to important causes,
developing its “Women for Bees” program in Mexico
and Rwanda, in partnership with UNESCO and a number
of local NGOs. It also launched major sustainable
design initiatives focused on its products.
Parfums Givenchy achieved robust growth in fra-
grances. The brand’s star fragrance, L’Interdit, confirmed
its excellent potential and helped it gained market
share. The Maison also benefited from the successful
relaunch of Gentleman, another iconic fragrance line,
with its new Gentleman Society edition, and from
strong sales of Irresistible, driven by its Rose Velvet
version. Benefit confirmed its leadership position in
brow beauty and mascara with its new Fluff Up and
FanFestand continued to successfully roll out its
browlamination service The Maison innovated with
The Porefessional Pore Care a new collection of
sixskincare products developed to minimize the look
of pores Fresh launched Black Tea Age Renewal
Creamand expanded its premium Crème Ancienne line
with a new white truffle serum In another initiative