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products, such as the exceptional pieces designed

by artist Jean-Michel Othoniel for J’adore l’Or and by

the Baccarat crystal works for Sauvage Elixir. The

Maison joined forces with WWF – the world’s leading

nature conservation organization – to help preserve

and restore 15,000 hectares of wildlife habitats and

green corridors in France and North America.

Guerlain continued its growth, buoyed in particular

by solid momentum in fragrances and makeup. The

sustainability-focused Aqua Allegoria collection was

expanded with the Aqua Allegoria Forte range of intense

scents. L’Art et la Matière also added a new fragrance,

Jasmin Bonheur, available in a limited art edition

designed in collaboration with Maison Matisse This

collection which embodies the Maisons excellence

in highend perfumery has seen revenue double in just

two years Growth in makeup was driven in particular

by the launch of Terracotta Le Teint a foundation with an

innovative texture which was very successful in Europe

Skincare was buoyed in the second half of the year by

the launch of the Abeille Royale day and night creams

Guerlain reaffirmed its commitment to important causes,

developing its “Women for Bees” program in Mexico

and Rwanda, in partnership with UNESCO and a number

of local NGOs. It also launched major sustainable

design initiatives focused on its products.

Parfums Givenchy achieved robust growth in fra-

grances. The brand’s star fragrance, L’Interdit, confirmed

its excellent potential and helped it gained market

share. The Maison also benefited from the successful

relaunch of Gentleman, another iconic fragrance line,

with its new Gentleman Society edition, and from

strong sales of Irresistible, driven by its Rose Velvet

version. Benefit confirmed its leadership position in

brow beauty and mascara with its new Fluff Up and

FanFestand continued to successfully roll out its

browlamination service The Maison innovated with

The Porefessional Pore Care a new collection of

sixskincare products developed to minimize the look

of pores Fresh launched Black Tea Age Renewal

Creamand expanded its premium Crème Ancienne line

with a new white truffle serum In another initiative