Value strategy

for lasting success

LVMH owes its global leadership in premium wines and

spirits to a unique group of exceptional Maisons based

in Champagne, Bordeaux, Burgundy and other highly

renowned wine-growing regions. Inspired by their

visionary founders and drawing on their strong heritage

– which for some goes back hundreds of years – they

all share the key values of excellence and creativity,

combining tradition with innovation. In 2023, LVMH

bolstered its position in the high-quality rosé market

with the acquisition of Château Minuty, which holds the

prestigious Cru Classé des Côtes-de-Provence designation.

Well-balanced, worldwide presence

In the current context, Moët Hennessy continues to

pursue a value-enhancing strategy focused on the

highest-quality products. The balanced geographic

expansion of its portfolio of brands continues thanks

to a powerful and agile global distribution network

present in over 160 countries.

Hennessy

Major strategic priorities

Pursue value-enhancing strategy

—

Expand production capacities

to ensure sustainable growth

—

Develop direct sales to end-customers

—

Further improve efficiency

of distribution in key markets

Accelerate efforts to preserve biodiversity

and protect the environment in particular

in supply chains packaging and transport

Responsible procurement policy

To support future growth and maintain the very high

quality that has made its Maisons a success, the Wines

& Spirits business group pursues a dynamic, responsi-

ble procurement policy. All the vineyards owned by

LVMH have had sustainable winegrowing certification

since 2017, and the Maisons forge partnerships with

winegrowers by helping their independent grape

suppliers comply with these certifications. Significant

work is also being done in the area of packaging. The

Maisons are devoting equal effort to actively devel-

oping their production capacities, as seen in the

responsible, innovative and efficient Pont Neuf

bottling and logistics facility inaugurated by Hennessy

in 2017, which reflects the Maison’s long-term vision.