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Paris and Shanghai. The Maison also continued to

innovate in digital and technology to optimize the cus-

tomized beauty advice it can offer its customers, such

as in identifying the perfect skin tone for their foun-

dation. Sephora pursued its commitment to advance

diversity, equity and inclusion, including a program in

the United States aimed at supporting beauty entre-

preneurs and founders of color by featuring their

brands more prominently among the Maison’s range

of products. For the first time, Sephora also partnered

with Selena Gomez’s Rare Beauty to help people

facing mental health challenges, with 100% of Rare

Beauty sales made at Sephora on World Mental Health

Day donated to the Rare Impact Fund. Sephora was

also the sponsor of Woman an immersive exhibition

drawn from the movie by Anastasia Mikova and Yann

ArthusBertrand sharing the voice of thousands of

women from across the world

DFS focused its efforts on the gradual return of trav

elers from mainland China after borders were reopened

following the Covid pandemic Business rapidly recovered

in nearby destinations Hong Kong and Macao, and did

so more gradually in other Asian locations. Preparing

for the full recovery expected in its key markets,

the Maison rounded out its teams and its marketing

initiatives. The year’s highlights included the celebra-

tion of the reopening of the iconic Waikiki Galleria in

Hawaii, where DFS has been operating for the past

60 years; the launch of the “Explore New Dimensions”

beauty initiative, featuring new interactive consulta-

tion experiences driven by artificial intelligence; the

inauguration of the Maison’s concession at Chongqing

Jiangbei Airport, its first location in mainland China;

and the announcement of plans for its most ambitious

project yet, to be completed by 2026, at Yalong Bay

Sanya on the island of Hainan in China where DFS

will feature more than 1000luxury brands at stores

spanning a total floor area of more than 128000square

meters DFS also unveiled thelatest editions of its

annual Masters of Wines and Spirits and Masters of

Timeexhibitions held at Macaos City of Dreams and

Four Seasons respectively In Paris LaSamaritaine

celebrated the second anniversary of its reopening