LVMH 2020 . E x p l o r e t h e w o r l d o f o u r M a i s o n s

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gem was uncovered by the Maison in collaboration with Karowe mine-owner Lucara, and diamond merchant HB Antwerp. Each will play a role in transforming the rough stone into a one-of-a-kind jewel for Louis Vuitton s cus- tomers. This collaboration reflects two of the Maison s core values adventure and discovery and chronicles the diamond s journey from its extraction at the Karowe Mine, through the expert hands of diamond cutters in Antwerp, to Louis Vuitton s high jewelry workshop in Paris.

L O U I S V U I T T O N

Sewelô and Sethu nya, rare mega-d iamonds

In February 2020, an astonishing 549-carat rough diamond was unearthed at Botswana s Karowe Mine. The find came less than a year after the historic discov- ery of Sewelô, the rough diamond that weighed in at 1,758 carats. The sumptuous new rock is of exceptional purity, shine and color. In a subtle reference to Louis Vuitton s iconic Monogram, it has been named Sethunya, which means flower in the Setswana language. Like Sewelô at the beginning of the year, this second rare

Botswana