LVMH 2020 . I n t e r v i e w w i t h t h e G r o u p M a n a g i n g D i r e c t o r

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Lastly, everything we accomplished under these con- straints is bound to provide inspiration and opportunities in the future: store-based sales associates getting involved with remote sales; local teams stepping in to organize events; the creativity unleashed to rethink how we engage with our customers; and, of course, the growing role played by digital technology in customer interactions and in the day-to-day operation of the organization.

What s the Group s mindset going into 2021?

Above all, we want to see the pandemic overcome or brought under control as quickly as possible so that everyone s personal and professional life can finally get back to some semblance of normality. We anticipate the disruption to our business will continue at least for the first part of the year. But in the medium term we have every reason to be optimistic. First, we are thrilled Tiffany has joined us as one of our highly prized Maisons, and we are excited at the prospect of starting to write a new chapter in this iconic jewelry

house s history alongside its existing teams in 2021. It is a great opportunity for our Group. Next, our Maisons have significantly accelerated their adoption of digital technology as they forge closer ties with the younger generations for whom influencers are so important. Lastly, our business model is now more in touch than ever with the major issues of our time: a desire for greater diversity, inclusiveness, environmental protection and solid roots in local regions. Our customers lifestyles and needs have undergone a shift, and now place greater importance on local and regional experiences before international tourism resumes on a larger scale. But we had already anticipated these changes. Our teams have always worked hard to ensure our Maisons appeal and their resonance with contemporary issues. It is embedded into our Group s identity, and the crisis has revealed just how crucial it is. So we are stepping up investment in new skills, and will continue to give talented young people the time and resources they need to express their potential. Today, as in the past, that is the key to our future.

Tiffany & Co.