LVMH 2020 . Wa t c h e s & J e w e l r y

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confirmed the design s major success. The Serpenti Seduttori Tourbillon, Octo Répétition Minutes and the new Bvlgari Aluminium watch designs sparked a keen interest. As a leading patron, the Maison contributed to the restoration of 96 Greek and Roman marble statues belonging to the Fondazione Torlonia. A new global marketing campaign was launched, featuring Zendaya, Naomi Watts, Kris Wu and Lily Aldridge. TAG Heuer showed good resilience thanks to its solid positioning with local customer bases in its main markets. In March, the third generation of its smartwatch was launched in New York. Its performance, innovative materials, wide range of features and elegance ensured this product s success, rounded out by a Golf version that was well received by connoisseurs. The Maison s flagship lines were enhanced with the new Carrera chronographs, additions to the Aquaracer and Formula 1 collections, and new versions in the iconic Monaco line. To celebrate its 160th anniversary, the Maison offered a number of special limited editions in the Carrera

collection. The end-of-year sale of a 1969 Heuer Monaco model worn by Steve McQueen fetched the highest auction price ever recorded by the Maison. The network of directly operated stores was expanded in parallel with its presence in digital channels, which is being actively developed. TAG Heuer s team of brand ambassadors and its sports contracts have helped reinforce brand awareness among target customers and strengthen its social media presence. 2020 saw TAG Heuer and Porsche join forces in a number of collaborations that will be revealed over the course of 2021. Together with Hublot and Zenith, TAG Heuer showed its support in the fight against the pandemic by donating protective face masks to Swiss hospitals. Hublot s new additions included the Big Bang Integral, for the first time featuring an integrated metal bracelet, and the Spirit of Big Bang Meca-10, whose manufacture movement offering a 10-day power reserve was adapted to the barrel design. The marketing launch of the Big Bang e digital model was accompanied by the addition of an e-commerce function to the hublot.com website.

TAG Heuer Carrera