LVMH 2020 . Wa t c h e s & J e w e l r y

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The LVMH Watches and Jewelry business group is one of the most dynamic players in its sector. It continues to gain market share with a successful strategy that is driven by jewelry Maisons that carry on exceptional creative legacies and expertise, and by leading watchmaking Maisons that are always on the cutting edge of innovation. 2021 will see the arrival of the prestigious American jewelry house Tiffany, which will substantially bolster the business group s standing in a very dynamic, highly promising market segment.

Creativity, brand awareness and in-depth expertise

The growth of these Maisons is driven by their creativity. They enrich leading product ranges with well-established designs and identities, such as Bvlgari s iconic Serpenti range and TAG Heuer and Hublot s famous Carrera and Big Bang collections. They continually explore new horizons with innovations combining audacity with excellence, as illustrated by TAG Heuer s next-generation smart- watch. Harnessing expertise is a key priority, which the Maisons address by optimizing their manufacturing processes, implementing synergies and boost- ing their production capacity. Developing brand awareness with target audi- ences and increasing their social media presence are also crucial to gaining new market share.

Quality and productivity in retailing

Lastly, the business group is focusing on the quality and productivity of its retail networks and on developing its online sales. Multi-brand retailers are selected with great care, making sure the most exacting standards are met. In an equally selective approach, the Maisons also continue to refurbish and open their own directly operated stores in buoyant markets in key cities.

C R E A T I V I T Y A N D I N - D E P T H E X P E R T I S E

Major strategic pr ior ities

Reinforce our Maisons desirability thanks to expert craftsmanship and distribution.

Integrate Tiffany.

Spur continued growth at Bvlgari and TAG Heuer with innovative products.

Optimally develop manufacturing facilities.

(1) Organic change 2020/2019. (2) Percentage of diamond carats sourced from COP-certified direct suppliers.

Revenue

3, 356 m 23%(1)

Profit from recurring operations

302 m 59%

Operating investments

210m 29%

2020 REVENUE BY REGION (in %)

Other markets

13%

Asia (excl. Japan)

43%

France 4%

Europe (excl. France) 20%

United States 8%

Japan 12%

RJC COP diamond certification(2)

99%