LVMH 2020 . C o r p o r a t e p h i l a n t h r o p y

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S U P P O R T I N G C U LT U R E , Y O U N G P E O P L E A N D

H U M A N I T A R I A N P R O J E C T S

LVMH S GROUNDBREAKING CORPORATE PHILANTHROPY REFLECTS THE CULTURAL AND ARTISTIC

VALUES THAT UNITE ALL ITS MAISONS, AND ARE THE CORNERSTONE OF THEIR SUCCESS.

Culture, heritage and contemporary creative arts

Reflecting its commitment to cultural heritage, in 2020 LVMH continued to back the effort to save Notre-Dame de Paris Cathedral, whose restoration will take several more years. Just one day after the terrible fire that ravaged the monument in the spring of 2019, LVMH, led by its Chairman, Bernard Arnault, made a 100 million donation (along with an additional 100 million from his family group) to ensure that Notre-Dame s long resto- ration process is followed through to completion. To support the arts, LVMH first wished to start off the year by presenting Tennessee Williams The Glass Menag- erie at the Odéon-Théâtre de l Europe, in a production directed by Ivo van Hove. The play s run was unfortu- nately cut short at the beginning of March after only a few performances, but it should return to the Odéon in the spring of 2021, with continued support from LVMH. LVMH has been a loyal patron of the Nuit Blanche night-time arts festival for nearly fifteen years, and once again in the fall of 2020 provided support along- side the City of Paris to the French and international arts scene, giving center stage to contemporary artists at an event open to all in the heart of Paris. On the evening of Saturday, October 5, participants could explore a number of Paris most iconic cultural institu- tions and monuments, in an unprecedented dialogue between nature and the city. LVMH also continued its support for the Giacometti Institute in Paris, helping it develop its scientific and cultural program.

Due to the Covid-19 pandemic, the final round of the 7th annual LVMH Prize for Young Fashion Designers scheduled to take place on June 5, 2020 at the Fondation Louis Vuitton was canceled. The LVMH Prize s 300,000 award was divided equally among the eight finalists who had been selected by the Prize s Committee of Experts for 2020. In addition, to support young designers who have been particularly hard hit by the public health crisis, LVMH set up an aid fund for young fashion designers with the prize money from the 2020 Karl Lagerfeld Prize. The fund will support all the designers and brands that have won the LVMH Prize for Young Fashion Designers and the Karl Lagerfeld Prize. Since it was first awarded in 2014, the LVMH Prize has received more than 6,500 applications from designers from all continents. The previous winners are Thomas Tait (from Canada, 2014), Marta Marques and Paulo Almeida (Portugal, 2015), Grace Wales Bonner (United Kingdom, 2016), Marine Serre (France, 2017), Masayuki Ino (Japan, 2018) and Thebe Magugu (South Africa, 2019).

Arts education initiatives

Once again this year, LVMH s patronage of programs for young people focused on music. It continued its support for Orchestre à l École, a nonprofit that enables hundreds of children all over France to learn a musical instrument as part of a special educational program, and for the Opéra Comique, in Paris, to facilitate access to its shows for younger age groups. LVMH also once again loaned out the Stradivariuses in its collection.