LVMH 2020 . E x p l o r e t h e w o r l d o f o u r M a i s o n s

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G U E R L A I N

Protecting a n atu ral treasu re: Bees

Drawing its inspiration from the natural world, Guerlain has placed nature conservation at the heart of its activ- ities for over 13 years now. The Maison is literally buzzing with initiatives to protect one of its most precious treasures: Bees. Since alighting on the Eau de Cologne Impériale bottle designed for Empress Eugénie in 1853, Bees which symbolize Guerlain have soared from one creation to the next. And the need to protect them is a starkly self-evident responsibility. Guerlain has created several meaningful partnerships to protect this sentry of the environment. The Maison has lent its ongoing sup- port to research efforts at the Association Conservatoire de l Abeille Noire Bretonne on the Island of Ushant since 2011 and, since 2015, has also helped the French Apidology Observatory (OFA) promote the singularly invaluable occupation of beekeeper. In 2020, it launched a collaboration with the UNESCO-MAB program and the OFA, which will train women beekeepers and measure the benefits of pollination in biosphere reserves. It also teamed up with the GoodPlanet Foundation in 2020 to raise awareness among young people of the importance of protecting bees.

Ouessant - France