LVMH 2020 . Wa t c h e s & J e w e l r y

92 93

Chaumet reopened its Place Vendôme location, unveiling a meticulously restored space, true to the spirit of the Maison. The new workshops showcase the expertise and artistry of its jewelers. To mark the occasion, the Légende de Chaumet collection of 29 medallions was presented, along with Trésors d Ailleurs, a sparkling combination of gemstones, colors and textures in 16 original high jewelry rings. After a challenging first quarter, the Maison regained strong momentum in China, spurred by the launch of a WeChat site offering a wide range of products, with pendants in the Jeux de Liens Mother-of-Pearl

and Harmony series performing especially well. The Perspectives high jewelry collection was presented in Monaco and China. In other regions, initiatives were taken to boost direct and remote sales. Fred expanded its Force 10 line with the creation of Color Crush and launched Chance Infinie, an original, seductive capsule collection. The Maison ramped up its development in China and expanded its digital presence. It showed its commitment to the fight against the pandemic by participating in the Visières de l Espoir program, which donated face shields to healthcare providers.

Chaumet, Joséphine Aigrette head ornament.