LVMH 2020 . C o m m i t m e n t s i n 2 0 2 0

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C O M M I T M E N T S I N 2 0 2 0

IN 2020, LVMH ONCE AGAIN DEVOTED RESOURCES AND SKILLS TO A RANGE OF INITIATIVES

SUPPORTING IMPORTANT CAUSES.

LEADERSHIP & ENTR EPR ENEURSHIP

At LVMH, leadership drives performance. Thanks to the leadership of all our employees with vision - and the ability to instill this vision in their staff - we are able to achieve highly ambitious goals. Our decentralized organization lets us build close relationships with our customers; make fast, effective decisions; and motivate our employees for the long term by encouraging them to take an entrepreneurial approach. This approach encourages risk-taking and perseverance, and requires a practical mindset and the ability to push our employees to outdo themselves. We foster collective intelligence and run in-house innovation development programs so that our boldest employees can transform their innovative ideas into business plans.

MARCH 2020

ELLESVMH ECHO DAY: FEMALE GROUP EMPLOYEES MAKE THEIR VOICES HEARD

In 2007, LVMH launched the EllesVMH program under the guidance of Chantal Gaemperle, LVMH s Director of Human Resources and Synergies, to promote gen- der equality at all levels of the Group s hierarchy. In 2020, LVMH innovated by recording and broadcasting its first radio program on Shero, an in-house, commu- nity-based digital platform for all Group employees that shares editorial content such as articles, videos

and podcasts, and offering specific career development tools for female talent within the Group. Presented by journalist Marie Drucker, Echo Day highlighted the ambitions and innovative initiatives taken by the Group and its Maisons to promote gender equality. The program also provided an opportunity to unveil Tips to the Top, a new series of podcasts in which 12 female LVMH employees discuss their respective career paths and talk about pivotal moments in their careers a rich anthology of experiences shared by women united in their determination.

JULY 2020

LVMH INNOVATION AWARD 2020: THE GROUP STANDS WITH STARTUPS

Every year since 2017, this special prize has been awarded to an innovative startup as part of the Viva Technology event. Despite the Covid-19 pandemic, which made it impossible to come together in person for this interna- tional event in 2020, LVMH reaffirmed its support for the entrepreneurial ecosystem by holding a completely virtual LVMH Innovation Award ceremony, shared on its website. A Dutch startup, Crobox, won this year s award for its consumer behavior analysis solution. Crobox aims to identify which product features are most important to a given customer in order to customize the sales pitch to match their specific expectations and increase customer satisfaction. Crobox will work with the Group for one year to provide specific solutions to the challenges faced by its Maisons.