2 0 2 0 H I G H L I G H T S
LVMH s major Perfumes and Cosmetics brands demonstrated their resilience in a sector affected by the decline in spending by international travelers and in makeup sales overall, partially offset by stronger results for skincare products. All of the Maisons saw rapid growth in online sales. Combining rigorous management with their strong drive for innovation, they also showed their support in the collective fight against the pandemic. In France in particular, thanks to a large number of employee volunteers, Parfums Christian Dior, Guerlain and Parfums Givenchy were able to adapt the operations of their production units to manufacture large quantities of hand sanitizer, which we donated to hospitals.
Parfums Christian Dior showed good resilience, buoyed by its iconic lines and the strength of its innovations, amidst shutdowns and significant slowdowns in its manufacturing and sales activity for part of the first half of the year. Business improved gradually in the second half, with a notable acceleration in the fourth quarter, especially in China, the United States, Japan and the Middle East. The successful worldwide launches of Miss Dior Rose N Roses, the new Infinissime version of J adore and the new Dior Homme, as well as the launch in China of the new Rouge Dior lipstick, all attest to the Maison s excellence and creativity. The Maison Christian Dior collection of exceptional fragrances performed very
Parfums Christian Dior