LVMH 2020 . F a s h i o n & L e a t h e r G o o d s

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Loro Piana opened its new flagship store in Tokyo s Ginza district, where an immersive sensory journey called An Odyssey of Touch took its customers on a tour of the Maison s history, the excellence of its raw materials and the quality of its products. The new Somewhere in Loro Piana marketing campaign was rolled out, targeting an increasingly young clientele. A customization service was expanded to include new product categories. Celine saw a strong recovery in the second half of the year, buoyed by its clientele in Asia. The Maison continued to develop the Women s Ready-to-Wear collections designed by Hedi Slimane, which enjoyed growing success. In leather goods, the Triomphe line received an excellent welcome. The year was marked by rapid advances in digital, including the launch of

an e-commerce mini-program on the WeChat platform in China, and the rollout of its e-commerce site in some twenty countries. Loewe showed good resilience and high adaptability. Under the impetus of its Creative Director Jonathan W. Anderson, the Maison continued to pursue its sustained pace of innovation and an active marketing strategy. Its highly original Show-in-a-Box and Show-on-the-Wall fashion show concepts received unanimous praise from the press and the Maison s customers. The fourth edition of the Paula s Ibiza collection was launched, enhanced by a fragrance and a Loewe x Smiley capsule collection. A new flagship store opened on Rue Saint-Honoré in Paris. Givenchy announced the arrival of the Maison s new Creative Director Matthew M. Williams, a 2016 finalist

Celine