LVMH 2020 . E x p l o r e t h e w o r l d o f o u r M a i s o n s

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Online - All over the world

of today s customers, the Maison is forging partner- ships with logistics and last-mile specialists so it can offer same-day home deliveries. In China, Sephora is at the forefront of the digital ecosystem, trailblazing the omnichannel experience of the future. In April 2020, Sephora China notably launched Sephora Virtual Day, an exclusive digital event where more than a million customers could remotely discover new products by 43 global brands. Step by step, the Maison continues to shape the beauty experience of tomorrow...

S E P H O R A

Digital tech nology, prestige and emotion

Across the world, Sephora strives to offer its customers a seamless, enriched omnichannel journey. It actively seeks to provide the full emotion-led, relationship- and advice-based experience that has made its in-store reputation. During the first Spring lockdown, which forced it to close most of its stores, the Maison innovated by offering customers live video consultations with its beauty advisors. This initiative has been so successful it is now being tested in several countries for long-term roll-out. To meet the increasingly sophisticated needs