LVMH 2020 . S e l e c t i v e R e t a i l i n g

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With locations all around the world, our Selective Retailing Maisons make sure that customers are the number-one priority for their strategies and their staff. Sephora, DFS and Le Bon Marché are all pioneers in their fields and continue to innovate and imagine the shopping experience of the future for their customers.

An increasingly innovative and personalized experience

For over half a century, Sephora has been revolutionizing the beauty industry, elevating the shopping experience into a moment of pure pleasure and free- dom, developing new in-store services and hunting out rare finds to add to its unique range of brands and products. Combining the best of in-store and online shopping, Sephora s omnichannel beauty experience offers an interac- tive, personalized, seamless customer journey. Le Bon Marché is a department store like no other: striking architecture enhanced by tasteful updates; an exclusive, elegant selection of products; and an expansive program of exhibitions all make Le Bon Marché truly unique and a treasure trove for both local and international customers. Our 24S digital platform, which was launched in 2017, also reflects this quest for excellence and aims to offer a whole new online shopping experience.

Staying particularly agile

DFS which has been pioneering travel retail since the early days of the air travel boom constantly updates its boutiques and its T Galleria luxury department stores to continually enhance the traveler s experience. In addition to its major presence in Asia and in the United States, DFS has started to expand its geographic coverage, opening its first European location in Venice in 2016, to be followed by Paris in 2021. DFS will continue its expansion in the Asia-Pacific region, in particular in China on the island of Hainan.

R E I N V E N T I N G T H E C U S T O M E R E X P E R I E N C E

Major strategic pr ior ities

Maintain Sephora s innovative momentum in stores and online.

Continue to cultivate a creative, exclusive offering at Le Bon Marché and La Grande Épicerie de Paris.

Continue the expansion of DFS and develop digital initiatives to build customer loyalty during their travel experiences.

(1) Organic change 2020/2019.

Profit from recurring operations

(203) m

Revenue

10,155 m 30%(1)

Number of stores

2 ,07 2 +3%

Operating investments

4 10m 38%

2020 REVENUE BY REGION (in %)

Other markets

15%

Asia (excl. Japan)

27%

Japan 1%

France 13%

Europe (excl. France) 9%

United States 35%