well. Other lines built further momentum, particularly the men s fragrance Sauvage as well as the Forever foundation and its new concealer. Major breakthroughs in skincare included the January launch of Capture, which epitomizes the scientific rigor of LVMH s research and innovation center as well as the sensory expertise that characterizes its formulas, while Dior Prestige, Micro-Lotion de Rose and Micro-Huile de Rose continued their strong development, particularly in Asia. The Maison saw a considerable uptick in online sales, especially in China. A number of digital initiatives were pursued, expanding its customer base and offering a unique brand experience. The expansion of its network of stores in Asia and the Middle East helped drive growth in direct sales to customers. Guerlain demonstrated good resilience and strong responsiveness. Skincare turned in excellent results,

notably in China, where the Maison ramped up its development and gained market share. The Abeille Royale and Orchidée Impériale lines firmly backed by Guerlain s commitment to biodiversity and sustainable innovation continued to see exceptional growth. In fragrances, the Aqua Allegoria collection achieved solid gains, as did the Maison s Haute Parfumerie collections, illustrating the excellence and creative virtuosity that have built its renown. In makeup, the exceptional rejuvenating foundation Parure Gold held its positions, particularly in Asia. The year also saw a number of breathtaking displays and installations at stores paying tribute to the Maison, in connection with its Bee Garden pop-ups and the year-end holidays. Guerlain s long-standing In the Name of Beauty sustainability program was reaffirmed with the introduction

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