LVMH 2020 . P e r f u m e s & C o s m e t i c s

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new icons. Fenty Beauty maintained its appeal as a premier makeup brand. Fenty Skin, which launched exclusively online, generated unprecedented buzz during the pandemic. At Parfums Kenzo, the Flower by Kenzo line celebrated its 20th anniversary with the launch of Poppy Bouquet. The Maison has partnered with the Louvre to create floral compositions in the Tuileries Gardens in Paris each spring and summer until 2023. Maison Francis Kurkdjian saw its growth accelerate, due in particular to the success of its new fragrance L Homme À la rose, which upends received notions of masculinity. Perfumes Loewe s performance

was driven by solid momentum in China, the success of its Paula s Ibiza fragrance and the launch of Home Scents, a collection of home fragrances created with Jonathan Anderson. Acqua di Parma opened new stores in China and launched its first eau de cologne made with 99% natural ingredients, Colonia Futura. The Maison actively supported the fight against Covid-19 in Italy through its #StayHome campaign. Ole Henriksen expanded its footprint in Europe and the Middle East and added a serum to its flagship Banana Bright line.

Acqua di Parma