LVMH 2020 . P e r f u m e s & C o s m e t i c s

78 79

of a sustainable design approach and a number of bee protection initiatives, including Women for Bees, a partnership with UNESCO aimed at training women to become beekeepers and developing new beekeeping supply chains at UNESCO s biosphere reserves around the world. Parfums Givenchy delivered a strong performance in China, thanks in particular to its iconic Prisme Libre line. Its fragrance L Interdit continued to gain market share in Europe, and especially in France. Benefit was hampered by the limited availability of its services due to closures of its points of sale. Nevertheless,

the Maison saw strong momentum in its online sales and the successful addition of the Microfilling Pen to its brow collection, an area in which the brand further consolidated its global leadership position. Fresh actively developed its digital marketing campaigns and its online sales, particularly in China. Its premium Crème Ancienne line proved extremely popular and its Kombucha Facial Treatment Essence continued to enchant customers. Make Up For Ever successfully launched its new Rouge Artist lipstick, co-designed with the Maison s star makeup artists. Its innovative formula and unique look made it one of the brand s

Parfums Givenchy