O U R M A I S O N S T A K E A C T I O N
Bvlgari aims for excellence in gold and
diamond sourcing
In 2015, Bvlgari became the world s first jewelry house to source exclusively RJC CoC (Responsible Jewelry Council Chain of Custo- dy)-certified gold, ensuring full traceability in its supply chain. Going one step further, more than 97% of supplies in 2020 also came from recycled sources in accordance with RJC specifications. In 2020, the Maison also rolled out a sourcing policy and procedures in line with OECD due diligence requirements for responsible supply chains of minerals from conflict-affected and high-risk areas. These cover both gold and diamonds. In 2020, more than 99% of the diamonds used by the Maison came from RJC-certified suppliers, all of which have been audited in accordance with OECD requirements.
Fred and Visières de l espoir
During the first lockdown, Fred got involved with the Visières de l espoir initiative, which makes 3D-printed full face shields for hospital health- care workers. Under this initiative, 2,200 units of this vital personal pro- tective equipment were delivered to the AP-HP hospital system. In addi- tion, 20% of profits from the Maison s online sales until May 31, 2020 were donated to Visières de l espoir.
Bvlgari: Save the Children
Beirut
In 2009, Bvlgari decided to get involved with Save the Children. Through its custom-designed Save the Children jewelry collection, the Maison has so far donated nearly $100 million, helping more than two million children. Through this major financial support, Bvlgari s top priority is helping ensure a quality education for children around the world. Its other priority areas are empowering young people and helping them access employment, responding to emergencies, and fighting poverty. This year, Bvlgari also provided support to the non- profit in its efforts to fight Covid-19. In addition, in the aftermath of the Beirut explosions, the Maison launched its B for Beirut initiative, a large-scale fundraising campaign to help children affected by the situation. $400,000 were donated to help survivors.
Hublot pledges to protect
endangered rhinos
Two-thirds of the world s rhinoceros species are at risk of disappearing during our lifetime, primarily due to poaching. Hublot has pledged to combat this irreversible loss for our planet by partnering with Kevin Pietersen and his platform Save Our Rhino Africa India (SORAI) to protect endangered rhinos. The Maison s pledge is embodied in its commitment to donate a substantial proportion of the sales proceeds from its Big Bang Unico SORAI directly to Care for Wild to help res- cue and rehabilitate orphaned baby rhinos. One hundred people will be able to participate in Hublot s initia- tive by becoming an owner of this timepiece.