O U R M A I S O N S T A K E A C T I O N
Parfums Christian Dior joins forces
with the Beaux-Arts de Paris art school
Before becoming a legendary fashion designer and perfumer, Monsieur Christian Dior came to prominence as a visionary gallery owner, patron of the arts and friend of artists. This fondness for the arts has stood the test of time and today given rise to a partnership between Parfums Christian Dior and the Beaux-Arts de Paris art school, with the endowment of the Inhabiting the Landscape Chair: Where art meets the living world . This groundbreak- ing training program guides and supports students who wish to creatively engage with nature and the living world subjects close to the heart of the House of Dior, itself deeply anchored in the terroirs of Normandy and Grasse (with its villa in Granville, where Monsieur Christian Dior spent his childhood, and the Château de La Colle Noire in Grasse). At the end of the school year, stu- dents will present projects to a jury of experts, which will select the winner of the La Colle Noire Dior Award.
Guerlain partners with Daughters of Tomorrow
In Asia, through its partnership with Daughters of Tomorrow a Singa- pore-based nonprofit that works to empower women from low-income families Guerlain organized four virtual coaching sessions for five underprivileged women interested in working in the beauty sector. The aim of this initiative was to give the participants all the keys they need to find a job in this field. To speed up access to employment, LVMH has put in place job coaching sessions. Recruiters and beauty consultants from the Group s Maisons offer guid- ance to job seekers and help them build self-confidence. The program is aimed at groups that are under- represented in the labor market. Participants are also made aware of the program by the Group s part- ners who are active in the fields of education, disability and integration.
LVMH s Maisons take action to fight against the spread of Covid-19
Faced with the risk of a hand sani- tizer shortage, the Group mobilized the production units of a number of its major Perfumes & Cosmetics Maisons. Parfums Christian Dior, Guerlain and Parfums Givenchy were able to adapt their production equipment to produce and donate very large quantities of bottled hand sanitizer to the AP-HP Paris hospital system and many other healthcare facilities, local government offices, nonprofits and key service providers (including the Paris police headquar- ters, Air France and major retailers).
Acqua di Parma takes action to support the
community and protect the environment
As a follow-up to the environmental life cycle analyses carried out on several products and in an effort to fast-track sustainable design initia- tives, Acqua di Parma has launched Colonia Futura. Its fragrance ingredi- ents are derived exclusively from natural and plant-based sources. Its packaging is made of Forest Stewardship Council (FSC)-certified paper and is fully recyclable. Bottle caps are made from recycled raw materials and the bottles themselves are among the lightest 10% on the market. The Maison took the initiative a step further by offering in-store refills of empty bottles and delivery by bicycle in certain cities. Acqua di Parma is also donating 100% of prof- its from online sales of Colonia Futura on acquadiparma.fr to the hospital school at Robert Debré Hospital in Paris. This initiative reflects the Maison s desire to help support edu- cational programs for hospitalized children.