2 0 2 0 H I G H L I G H T S

The Wines and Spirits business group drew on the strength of its portfolio of prestigious, powerful brands to maintain its robust innovative momentum and constantly enhance its customers experiences while protecting the safety of its employees and actively supporting its partners throughout the crisis. LVMH s Maisons had to contend with the near-total disappearance of business in airports and on cruise ships; intermittent closures of restaurants, bars and night clubs; and serious difficulties faced by some of their distributors and partners. Amid this exceptionally challenging context, all of the business group s activities demonstrated great resilience and gained market share, with a decline in organic revenue limited to 14%. Additionally, strong commitments to expand sustainable winegrowing practices were made at the Vinexpo Paris trade fair in early 2020. The champagne houses, synonymous with celebration, were hit particularly hard: organic revenue was down 17%, with volumes down 19%.

Buoyed by its leading international position, Moët & Chandon demonstrated its resilience and recorded growth in the United States, its largest market. Markets in Europe saw a rebound at the end of the year, thanks to the success of the limited-edition Specially Yours series. Dom Pérignon was affected by the shutdown of some of its main distribution channels, namely fine restaurants, hotels and entertainment venues, as well as the cancellation of major iconic events of which the Maison is a partner. The second half of 2020 saw the launch of Dom Pérignon Vintage 2010, the first vintage crafted by Vincent Chaperon, the Maison s new Cellar Master. Veuve Clicquot showed good resilience, especially in the United States. Since 1972, the Maison has showcased exceptional women entrepreneurs through the Bold Woman Award. The 2020 award ceremony held virtually for the first time recognized female business leaders who have inspired and encouraged generations of women to be bold.

Dom Pérignon