2 0 2 0 H I G H L I G H T S

Amid the challenging conditions of a year marked by the closure of stores for several months, thanks to their highly committed staff all of our Maisons were able to continue mobilizing their creative resources, enriching their collections and building up their digital presence. While tightening their management in response to the impact of the public health crisis, our iconic brands benefited from their solid positions and exceptional appeal. The second half of the year saw a strong upturn in activity, with double-digit organic revenue growth. Several initiatives contributed to the collective effort to combat the pandemic. Louis Vuitton continued to be driven by its exceptional momentum and creativity, with the art of innovating in all its businesses and offering its customers a unique experience. During this unprecedented period, Louis Vuitton was able to very quickly transform and boost its customer relationships with a high-quality and highly effective digital service strategy. Numerous innovations were unveiled throughout the year: in leather goods, the contemporary yet timeless Pont 9 leather model; the summery, colorful Escale collection; the Since 1854 Jacquard canvas, inspired by the Maison s heritage; and the iconic Capucines bag, reinterpreted by six major contemporary artists. The new collections were presented at fashion shows featuring novel formats: inside the freshly renovated, mythical building of La Samaritaine in Paris for Nicolas Ghesquière s Spring/Summer Women s show; and

on a roving journey from Paris to Tokyo via Shanghai and Miami for Virgil Abloh s Men s show. The year also saw the launch of the Stellar Times line in high jewelry and LV Volt in fine jewelry, as well as the discovery of two exceptionally rare diamonds, called Sewelô and Sethunya. Flagship store openings included the Louis Vuitton Maison Osaka Midosuji, the result of a collaboration between architects Jun Aoki and Peter Marino, reflecting the atmosphere of the city of Osaka and reaffirming Louis Vuitton s ties with Japan. True to the Maison s values, the new Towards a Dream marketing campaign was launched, inviting travelers to discover Iceland. During the public health crisis, thanks to its highly committed craftspeople who stepped forward and volunteered, Louis Vuitton mobilized a number of its workshops in France to make protective masks and gowns for healthcare providers. Louis Vuitton also further expanded its production capacity by opening a new workshop in Vendôme, France, and maintained its commitment to high-quality, sustainable craftsmanship dedicated to responsible design. Christian Dior Couture showed remarkable momentum and gained market share in all regions thanks to its immense appeal. Sales to local customers rose sharply. The iconic Lady Dior bag was revisited by ten artists from around the world, and the first women s loungewear line, Dior Chez Moi, was very well received. Limited editions designed through a number

Louis Vuitton