presented in a box containing a set of elements to be assembled in life-size on a wall. These elements included posters of the looks and accessories plus a set of tools to apply wallpaper designed by artist Anthea Hamilton. Magnified in all its theatricality, the collection itself was described by Anderson as a story of dramatic silhouettes exploring the skilled craft of pattern making.

L O E W E

Presenting col lection s in a completely new way

This year Loewe s Creative Director Jonathan Anderson redefined the possibilities of what a runway show could be: using the restrictions of Covid-19 as his framework, he pioneered the Show-in-a-Box concept. This format invited the recipients to become part of the show experience, delighting all who received it and many more who experienced it online. The Women s SS21 collection followed this format as a Show-on-the-Wall,

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