PA R F U M S C H R I S T I A N D I O R

The Maison goes back to its Provençal roots

Centifolia Rose, Jasmine Grandiflorum, Neroli Pays and Tuberose are the evocative names of the exceptional flowers grown in Grasse, Southern France, that make up the radiant heart of Dior s perfumes. The Maison formed its first exclusive partnership with perfume flower farmer Carole Biancalana of the Domaine de Manon in 2006. Other partnerships ensued with the young generation of growers who followed in her footsteps. Thanks to these enduring ties, Parfums Dior has played a key role in redynamising this terroir, and has also gone back to its own Provençal roots in the Château de La Colle Noire and the Bastide des Fontaines Parfumées where the Dior fragrances are created. They include the new J adore Eau de Parfum Infinissime by François Demachy, which features the Grasse Tuberose as its key ingredient. Through its exclusive partnerships with flower farms, Dior reintroduced this legendary flower, which had dis- appeared from the region because it was so costly and difficult to cultivate. The Maison takes quality to the highest level, choosing the lengthy, painstaking arti- sanal technique of enfleurage to capture the flower s sensual notes as faithfully as possible. It is through this age-old extraction procedure, which is only used for the Tuberose in Grasse, that it is able to obtain the full intensity of the precious fragrance that unfolds in the bouquet of J adore Eau de Parfum Infinissime.

Grasse - France