LVMH 2020 . E x p l o r e t h e w o r l d o f o u r M a i s o n s

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H E N N E S S Y

An explosion of color above the Charente R iver

World-renowned Chinese artist Cai Guo-Qiang staged an exceptional daytime fireworks show from the Hennessy quays in Cognac to celebrate the universal values of hope, perseverance, and optimism. Inspired by Hennessy s rich history, Cai Guo-Qiang composed an ephemeral artistic masterpiece that was performed and live-streamed worldwide on September 25, 2020. The spectacle, which he designed like a play in three acts, was ablaze with drama, magic, color, and emotion, as multi-colored fireworks were launched from oak barrels floating on the Charente River. Only nontoxic, low-smoke, CE-certified materials were used, reflecting both the artist s and the Maison s commitment to the environment. This landmark artistic event coincided with Hennessy X.O s 150th anniversary and heralded a new chapter in the iconic blend s history.

Cognac - France