helping the Maisons meet these requirements . As part
of LVMH ’ s LIFE 360 environmental strategy , the
Maisons are taking action in favor of biodiversity and
sustainable design in particular .
EXCELLENCE AND
INNOVATION IN RETAILING
All Maisons maintain a selective retail strategy .
Excellence in retailing is key . It requires expertise
and attentiveness from beauty consultants , as well as
innovation in sales , both in stores and online . The
brands are accelerating the implementation of their
online sales platforms and stepping up their digital
content and initiatives . The Group ’ s refusal to engage
in excessive special offers and parallel sales helps
ensure the powerful desirability of LVMH ’ s Maisons .
LVMH is a key player in the perfume , makeup and skin -
care sector , with a portfolio of world - famous Maisons
as well as younger brands with a promising future . The
creative momentum of LVMH ’ s Maisons is driven by
growth in its iconic lines as well as bold new products .
They are all guided by the same values : the pursuit of
excellence , creativity , innovation and desirability and
a highly selective distribution policy .
UNIQUE CREATIVE
MOMENTUM
The global perfumes and cosmetics market is highly
competitive , with increasingly compact innovation
cycles . In this context , all of LVMH ’ s Maisons continue
to pursue their objective of gaining market share ,
something which depends on quality , product perfor -
mance and a robust innovation policy . In the heart of
France ’ s Cosmetic Valley business cluster , researchers
at LVMH ’ s Hélios R & D facility play a crucial role in
2025 REVENUE BY REGION
10 %
France
22
Europe excl France
19
United States
5
Japan
15 %
Other markets
29
Asia excl Japan
Focusing on quality
and cultivating uniqueness
SUSTAINED INNOVATION AND ONGOING
SELECTIVE RETAIL APPROACH
€ 8 , 174m
2025 REVENUE
€ 727m
2025 PROFIT FROM
RECURRING OPERATIONS
€ 385m
2025 OPERATING
INVESTMENTS
MAJOR
STRATEGIC
PRIORITIES
— Maintain our creativity in terms
of innovation and desirability
— Focus on developing Parfums Christian Dior
in harmony with Couture
— Pursue the global expansion of our other brands
— Strengthen our commitment to biodiversity
and sustainable design