LVMH 2025 • Fashion & Leather Goods

LOUIS VUITTON

Louis Vuitton

breaks new ground

with La Beauté

Beauty has been an integral part of Louis Vuitton ’ s

spirit of travel since its founding , with the Maison ’ s

earliest trunks and cases specially designed to protect

and transport the most delicate beauty accessories ,

perfumes and cosmetics .

In the 1920s , the Maison began offering elegant com -

pacts , brushes and mirrors . La Beauté Louis Vuitton builds

on this legacy with a range of contemporary beauty

products brimming with craftsmanship , innovation and

artistic sensibility . At the helm of this new adventure ,

Dame Pat McGrath brings her singular vision as one

of the world ’ s most influential makeup artists .

Unveiled in August   2025 , the collection includes 10   lip

balms and 8   eyeshadow palettes , and features

55   lipsticks –   a number chosen in reference to the

Roman numeral LV   – infused with a unique signature

scent developed by Jacques Cavallier - Belletrud , the

Maison ’ s Master Perfumer , whose first fragrances for

Louis Vuitton were launched in 2016 . With packaging

designed by Konstantin Grcic , cases and palettes are

elevated into refillable works of art . Made of brass and

aluminum , they limit the use of plastic and raise the

bar for durability .

The collection reflects Louis Vuitton ’ s commitment

to sustainability , and its belief that luxury is not only

about products themselves but also how they are

designed crafted and shared with the world