LORO PIANA

If You Know ,

You Know :

Celebrating 100 years

of excellence

in Shanghai

To mark the centenary of its founding and pay tribute

to its deep , long - standing connection to China , Loro

Piana held its first - ever exhibition at the Museum of

Art Pudong ( MAP ) in Shanghai in the first half of 2025 .

Entitled If You Know , You Know : Loro Piana ’ s Quest for

Excellence , the retrospective presented the Maison ’ s

history , expert craftsmanship and unique six - generation

family legacy . Curated by Judith Clark , If You Know , You

Know invited visitors to explore Loro Piana ’ s singular

heritage through an immersive exhibition showcasing

the exceptional materials on which the Maison has

built its renown , from raw fibers to finished garments .

Honored to be the first luxury house showcased in the

state - of - the - art galleries of MAP –   recognized for its

extraordinary program of cultural exchange   – Loro

Piana sought to tell its story in a new way , using current

museum and exhibition design practices to harness

both documentary and sensory modes of display . The

retrospective featured artworks from the Sergio and

Maria Luisa Loro Piana Collection and the Pinacoteca

di Varallo , highlighting the interconnectedness of art ,

nature and exceptional craftsmanship .

Spanning over 1 , 000   square meters across three gal -

leries and 15 rooms , the exhibition reflected the

Maison ’ s core values , creating a harmonious dialogue

between rare materials , historical archives and exquisite

textile designs .

The experience included interactive installations and

sensory landscapes presenting the origins of Loro

Piana ’ s most precious fibers , with each one woven into

a spectacular silhouette – the culmination of the Maison ’ s

meticulous craftsmanship and never - ending quest

for   innovation . One such installation presented

the   Maison ’ s rigorous quality control process , letting

visitors examine Baby Cashmere fiber under a powerful

microscope , magnified by a factor of 35 , 000 . The

journey ended with a tribute to Valsesia – the valley in

Italy where Loro Piana was founded – featuring an

immersive film installation and a presentation of the

Maison s archives retracing its history since 1924