For the Watches and Jewelry business group , the

priority remained focused on innovating , showcasing

its icons , enhancing the desirability of collections and

pursuing quality - driven retail development . Managing

expertise was another key priority .

Tiffany & Co . continued to focus on its iconic lines

as part of its elevation strategy . Hardwear and Knot in

particular experienced strong growth . The Maison ’ s

portfolio of iconic pieces was enriched with the

Sixteen Stone collection and the Bird on a Rock line ,

launched in August , whose very good performance

attested to the growing desirability of its designs .

Tiffany & Co . had a record year in high jewelry .

The   Blue Book 2025 : Sea of Wonder high jewelry collec -

tion was a major success . The collection showcased

Tiffany & Co . ’ s powerful creativity , infused with the rich

heritage handed down by its first designer , Jean

Schlumberger . Tiffany won two awards ( the Jury ’ s

Special Prize and the Heritage Prize ) at the first Grand

Prix de la Haute Joaillerie in Monaco , in recognition of

the Maison ’ s past and present excellence in jewelry -

making . The program aimed at renovating locations

and rolling out the new store concept continued ,

illustrated by two magnificent achievements : the

Maison ’ s first flagship store in Europe , on Via Monte

Napoleone in Milan , which received the Prix Versailles ,

followed by the Tokyo Ginza flagship . Renovated

stores – which account for nearly a third of the total

network since Tiffany & Co . joined LVMH – showed

solid growth , as did The Landmark on New York ’ s Fifth

Avenue which achieved steady growth for the third

consecutive year

Bvlgari achieved another record year 2025 kicked off

with the Year of the Snake festivities in Shanghai and

a large scale art exhibition featuring the work of

Chinese and international artists The new Polychroma

high jewelry collection unveiled in Italy China Japan

the United States and the Middle East , generated

record sales of multi - million - dollar pieces . The Kaleidos

exhibition at Tokyo ’ s National Art Center showcased

the Maison ’ s creative universe and its unique expertise

in colored gemstones . New collections were added

to each of its three major iconic lines ( Serpenti , Divas ’

Dream and B . zero1 ) . The Octo Finissimo Ultra Tourbillon

timepiece –   which set a new record for the world ’ s

thinnest tourbillon watch   – and the new Serpenti

Aeterna collection of jewelry watches were presented

at the Watches and Wonders trade show . New flagship

stores were opened in Milan , Los Angeles , Miami ,

Tokyo and Riyadh , boosting sales momentum in these

key markets . Bvlgari inaugurated its expanded Valenza

site , which became the world ’ s largest and most sus -

tainable jewelry manufacturing facility , powered

entirely by   renewable energy .

For the first year of its partnership with Formula 1 ® ,

TAG   Heuer returned as Official Timekeeper and

extended its contract with the Red Bull Racing team

and its four - time world champion driver Max Verstappen .

The new “ Designed to Win ” marketing campaign was

launched , showcasing the brand ’ s ties to the world of

sports . The Maison expanded its range with new high - end

editions of the iconic Monaco and Carrera , featuring

split - second and flyback complications , and , at the end

of the year , chronometers equipped with a proprietary

carbon - composite hairspring , a revolutionary innovation

by TAG Heuer . The Maison took back direct control

over its distribution in South Korea and Mexico .

For the 20

th

anniversary of its Big Bang collection

Hublot released a limited edition of five exceptional

models fusing the design of the original watch with

that of the current Big Bang Unico Following the

Watches and Wonders trade show anniversary cele

brations continued throughout the year with Kylian

Mbappé and Usain Bolt making appearances at Dubai

2025

Highlights

OUR MAISONS

TAKE ACTION

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CHAUMET ’ S TRACEABLE GOLD

In 2025 , Chaumet launched Bee de Chaumet , a

pendant crafted entirely from responsibly sourced

gold that is traceable from mine to finished piece

The initiative involves direct partnerships with

key supply chain players including artisanal mines

and refineries and the creation of a dedicated

production line to ensure physical traceability

This end to end system guarantees compliance

with strict responsible sourcing criteria