Maintaining a robust innovation policy and a highly

selective retail approach , the Perfumes and Cosmetics

business group continued to demonstrate the

strength   of its Maisons and the relevance of their

market positioning .

Parfums Christian Dior showed outstanding resil -

ience in the face of a volatile economic environment

and a cyclical slowdown in the market . The Maison

strengthened its leadership position in its strategic

markets , buoyed by the performance of its iconic lines .

Sauvage retained its place as the world ’ s best - selling

fragrance , while Dior Homme , reinterpreted by Francis

Kurkdjian , maintained its strong momentum . Iconic

women ’ s fragrances J ’ adore and Miss Dior continued

to grow , in particular thanks to the new version of

J ’ adore Eau de Parfum and the successful launch of the

new Miss Dior Essence . La Collection Privée experienced

robust growth in all markets . Makeup was driven by

the success of innovative additions to the flagship

Forever , Rouge Dior , Dior Addict and Backstage ranges .

Skincare was boosted by the launch of Dior Prestige

Les Nectars de Rose as well as by innovations and a

revamped marketing campaign for the Capture line .

Honoring its purpose of “ Making the world a happier ,

more beautiful place ” , Parfums Christian Dior increased

the use of regenerative agriculture techniques for the

flowers and plants grown to produce its fragrances

and highlighted its commitment to protecting biodi -

versity , in particular via partnerships with WWF .

Guerlain confirmed the acceleration in its major

markets in particular the Middle East Japan South

Korea South Asia Europe and the United States

Fragrance was the Maison s main growth driver

buoyed by the success of Florabloom in the Aqua

Allegoria collection Shalimar L Essence celebrating

the Shalimar line s 100

th

anniversary and the L Art

La Matière collection

Innovations in its Abeille Royale serum and Rouge G

lipstick also helped drive growth . The Maison also con -

tinued to champion sustainable beauty , with notable

initiatives in 2025 including the launch of the first

cellulose - based packaging for its Orchidée Impériale

Blue skin cream and the development of the Women

for Bees program in China .

Parfums Givenchy focused on promoting its iconic

lines , in particular its L ’ Interdit women ’ s fragrance ,

which was boosted by the launch of the new L ’ Interdit

Parfum version . The Maison also unveiled a new inter -

pretation of its Gentleman Society Ambré men ’ s fra -

grance , with Formula 1 ® driver Pierre Gasly as its

ambassador . Makeup was driven by the new Prisme

Libre Glow Serum foundation and the success of

Le   Rouge Velvet Matte lipstick , whose design echoes

the brand ’ s couture heritage . Benefit ’ s innovative

momentum was exemplified by the launch of its new

POREfessional foundation , which became an instant

bestseller , marking the Maison ’ s strategic entrance

into the largest makeup category . Maison Francis

Kurkdjian continued its international expansion ,

including two new stores in the United States . The

Maison launched its new Kurky fragrance and the

My   Very Intimate Perfumes collection . It also stepped

up marketing for its iconic Baccarat Rouge 540 , for

which it unveiled the Édition Millésime version , encased

in a Baccarat crystal bottle . The Perfume : Sculpture

of   the Invisible exhibition at the Palais de Tokyo in Paris

looked back at 30   years of Francis Kurkdjian ’ s creations .

Loewe Perfumes confirmed its solid growth path

driven by the excellent performance of its iconic

Botanical Rainbow line and an acceleration in its

already strong international growth The year also

saw the launch of the Crafted Collection a series of

three new fragrances celebrating the Maison s expert

craftsmanship Acqua di Parma reaffirmed its Italian

heritage through its fragrances and its traditional

2025

Highlights

OUR MAISONS

TAKE ACTION

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SUSTAINABLE PACKAGING DESIGN

Parfums Christian Dior is rolling out a large - scale

sustainable design program In 2025 the L Or de Vie

skincare container was completely redesigned

cutting packaging weight by 18 and refill weight

by 68 Similarly Capture Totale s new packaging

is now 29 lighter and uses 20 less fossil based

virgin plastic Choosing a refill for the next purchase

reduces the product s greenhouse gas emissions

by nearly 47