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“ WHERE DREAMS BECOME

CAREERS ” HEADS TO ASIA

— In 2025 , following its launch in the United States

and Europe , LVMH rolled out its “ Where Dreams

Become Careers ” employer brand campaign in Asia .

The campaign highlights inspirational career paths ,

from Shanghai to Singapore and from Seoul to Tokyo ,

with employee testimonials illustrating the diverse

range of professions within the Group , from retail

to merchandising , data , digital technology and

brand management . Each story is unique , but they

all share the same dedication , determination and

desire to grow .

The testimonials reflect the strategic importance

of the region and its markets to LVMH . By building

their careers to match their aspirations , these talented

individuals inspire others and help drive innovation

reinventing the customer experience and playing

an active role in shaping the future of their Maisons

DARE ACCESSIBILITY : INNOVATION

DEDICATED TO INCLUSION

— Launched at the Paris 2024 Paralympic Games ,

DARE Accessibility encouraged employees from

all Maisons to submit ideas to help improve physical

accessibility in stores and offices as well as digital

accessibility , develop products and services for

customers with disabilities , and promote access to

employment . A total of 240 proposals were submitted ,

40 of which were selected for implementation ,

reflecting LVMH ’ s ongoing commitment to inclusion .

A number of these proposals – including adapting

clothes to accommodate breast prostheses –

were showcased in a documentary released

on December   3 , 2025 .

LVMH 2025 • Human resources