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with excellence . Managing expertise is a key priority ,

which the Maisons address by optimizing their manufac -

turing processes , implementing synergies and expanding

their production capacity . Developing brand awareness

with target audiences and increasing their social media

presence is also crucial to gaining new market share .

LVMH ’ s 10 - year global partnership with Formula 1 ® ,

starting in 2025 , helps strengthen its   ties with the

world of sports , particularly for TAG Heuer , which has

returned as the Official Timekeeper of Formula 1 ® for

all its circuits worldwide .

QUALITY AND PRODUCTIVITY

IN RETAILING

Lastly , the business group is focusing on the quality and

productivity of its retail networks and on developing

its online sales . Multi - brand retailers are selected with

great care , making sure the most exacting standards

are met . In an equally selective approach , the Maisons

also continue to refurbish and open their own directly

operated stores in buoyant markets in key cities .

The LVMH Watches and Jewelry business group is one

of the most dynamic players in its sector . It continues

to gain market share with a successful strategy that is

driven by jewelry Maisons that carry on exceptional

creative legacies and expertise , and by leading watch -

making Maisons that are always on the cutting edge

of innovation . 2021 saw the arrival of the prestigious

American jewelry house Tiffany & Co . , which has

substantially bolstered the business group ’ s standing

in a very dynamic , highly promising market segment .

CREATIVITY , BRAND

AWARENESS AND

IN - DEPTH EXPERTISE

The growth of these Maisons is driven by their pow -

erful creativity . They enrich leading product ranges

with well - established designs and identities , such as

Tiffany ’ s Blue Book high jewelry collection , Bvlgari ’ s

iconic Serpenti range and TAG Heuer and Hublot ’ s famous

Carrera and Big Bang lines . They continually explore

new horizons with innovations combining audacity

2025 REVENUE BY REGION

4 %

France

12

Japan

24

United States

16 %

Other markets

29

Asia excl Japan

15

Europe excl France

Creativity and

managing expertise

FURTHER INNOVATION

IN JEWELRY AND WATCHES

€ 10 , 486m

2025 REVENUE

€ 1 , 514m

2025 PROFIT FROM

RECURRING OPERATIONS

€ 869m

2025 OPERATING

INVESTMENTS

MAJOR

STRATEGIC

PRIORITIES

— Reinforce our Maisons ’ desirability

thanks to expert craftsmanship and

well - managed distribution

— Maintain Tiffany & Co . ’ s powerful

momentum , with the ongoing renovation

of the retail network based on the unique

store concept of the legendary flagship

on New York ’ s Fifth Avenue and accelerated

development of iconic products

— Ongoing innovation at Bvlgari and TAG Heuer

— Reinforce supply chains

— Optimally develop manufacturing facilities

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